Switch: how to change things when change is hard
(Large Print)
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our own brains, say authors Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two systems - the rational and the emotional - that compete for control. Here the Heaths show how everyday people have united both minds and achieved dramatic results. (Bestseller)
Notes
Heath, C., & Heath, D. (2011). Switch: how to change things when change is hard. Large print ed. Waterville, Me., Thorndike Press.
Chicago / Turabian - Author Date Citation (style guide)Heath, Chip and Dan Heath. 2011. Switch: How to Change Things When Change Is Hard. Waterville, Me., Thorndike Press.
Chicago / Turabian - Humanities Citation (style guide)Heath, Chip and Dan Heath, Switch: How to Change Things When Change Is Hard. Waterville, Me., Thorndike Press, 2011.
MLA Citation (style guide)Heath, Chip. and Dan Heath. Switch: How to Change Things When Change Is Hard. Large print ed. Waterville, Me., Thorndike Press, 2011.
Record Information
| Last Sierra Extract Time | Apr 25, 2024 08:49:56 AM |
|---|---|
| Last File Modification Time | Apr 25, 2024 08:50:36 AM |
| Last Grouped Work Modification Time | Apr 25, 2024 08:50:03 AM |
MARC Record
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| 300 | |a 489 p. (large print) ;|c 23 cm. | ||
| 520 | |a Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our own brains, say authors Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two systems - the rational and the emotional - that compete for control. Here the Heaths show how everyday people have united both minds and achieved dramatic results. (Bestseller) | ||
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