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Switch: how to change things when change is hard

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Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
• The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
• The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
• The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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ISBN:
9780385528757
9780307704870
9780307590169
9781410433138
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Grouping Information

Grouped Work ID65cef3a0-479b-7ccc-6059-c02a2c013e17
Grouping Titleswitch
Grouping Authorchip heath
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-02-21 13:55:45PM
Last Indexed2024-02-21 13:56:24PM

Solr Fields

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South Natomas
Sylvan Oaks
detailed_location_catalog
Carmichael
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South Natomas
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display_description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
• The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
• The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
• The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Large Print
eAudiobook
eBook
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Audio Books
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id
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Adult Book Non-Fiction
Adult Fiction
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2024-02-21T21:56:24.536Z
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LARGE PRINT 303.4 H437 2011
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Sacramento Public Library
owning_location_catalog
Carmichael
Central
South Natomas
Sylvan Oaks
primary_isbn
9780385528757
publishDate
2010
2011
publisher
Books on Tape
Broadway Books
Crown
Thorndike Press
recordtype
grouped_work
subject_facet
Change (Psychology)
title_display
Switch : how to change things when change is hard
title_full
Switch : how to change things when change is hard / Chip Heath and Dan Heath
Switch How to Change Things When Change Is Hard
Switch [text (large print)] : how to change things when change is hard / Chip Heath and Dan Heath
title_short
Switch
title_sub
how to change things when change is hard
topic_facet
Business
Change (Psychology)
Nonfiction
Psychology
Self Help

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