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Switch: How to Change Things When Change Is Hard
(Kindle Book, OverDrive Read)

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Author:
Heath, Chip
Author:
Heath, Dan
Published:
Crown 2010
Status:
Available from OverDrive

Description

#1 NEW YORK TIMES BESTSELLER • ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you moving right away” (BusinessWeek)

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
• the lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
• the home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
• the manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.

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Subjects

Subjects
Business
Psychology
Nonfiction
Self Help

More Details

Format:
Kindle Book, OverDrive Read
Street Date:
02/16/2010
Language:
English
ISBN:
9780307590169
ASIN:
B0030DHPGQ

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Citations

APA Citation (style guide)

Chip Heath. (2010). Switch: How to Change Things When Change Is Hard. Crown.

Chicago / Turabian - Author Date Citation (style guide)

Chip Heath. 2010. Switch: How to Change Things When Change Is Hard. Crown.

Chicago / Turabian - Humanities Citation (style guide)

Chip Heath, Switch: How to Change Things When Change Is Hard. Crown, 2010.

MLA Citation (style guide)

Chip Heath. Switch: How to Change Things When Change Is Hard. Crown, 2010.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

Copy Details

LibraryOwnedAvailable
Shared Digital Collection22

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Grouped Work ID:
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Needs Update?:
No
Date Added:
Jun 12, 2018 19:16:48
Date Updated:
Dec 08, 2020 10:05:31
Last Metadata Check:
Dec 11, 2024 20:28:57
Last Metadata Change:
Nov 19, 2024 08:33:56
Last Availability Check:
Dec 11, 2024 20:29:00
Last Availability Change:
Dec 09, 2024 21:15:31
Last Grouped Work Modification Time:
Dec 13, 2024 02:11:05

OverDrive Product Record

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#1 NEW YORK TIMES BESTSELLER • ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you moving right away” (BusinessWeek)

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results:
• the lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
• the home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
• the manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a...
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