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Switch: how to change things when change is hard

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New York : Broadway Books, c2010.
Physical Desc:
305 pages ; 22 cm.
Rancho Cordova
303.4 H437 2010
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:
• The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
• The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
• The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Rancho Cordova
303.4 H437 2010
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Folsom Adult
303.4 HEA 2010
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Sutter County Main Branch
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More Details
1st ed.
9780385528757 :, 0385528752 :


Includes bibliographical references (p. [267]-292) and index.
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APA Citation (style guide)

Heath, C., & Heath, D. (2010). Switch: how to change things when change is hard. New York, Broadway Books.

Chicago / Turabian - Author Date Citation (style guide)

Heath, Chip and Dan Heath. 2010. Switch: How to Change Things When Change Is Hard. New York, Broadway Books.

Chicago / Turabian - Humanities Citation (style guide)

Heath, Chip and Dan Heath, Switch: How to Change Things When Change Is Hard. New York, Broadway Books, 2010.

MLA Citation (style guide)

Heath, Chip. and Dan Heath. Switch: How to Change Things When Change Is Hard. New York, Broadway Books, 2010.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Record Information

Last Sierra Extract TimeNov 22, 2023 01:09:15 PM
Last File Modification TimeNov 22, 2023 01:11:40 PM
Last Grouped Work Modification TimeNov 27, 2023 02:08:36 AM

MARC Record

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5050 |a Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going -- How to make a switch -- Overcoming obstacles -- Next steps.
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