We look forward to seeing you on your next visit to the library. Find a location near you.

Captivology: the science of capturing people's attention
(Book)

Book Cover
Average Rating
Author:
Published:
New York, NY : HarperOne, an imprint of HarperCollinsPublishers, [2015].
Physical Desc:
250 pages ; 24 cm
Status:
Carmichael
153.723 P258 2015
Martin Luther King, Jr.
153.723 P258 2015
North Natomas
153.723 P258 2015
Description

"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"--

Also in This Series
Copies
Location
Call Number
Status
Carmichael
153.723 P258 2015
On Shelf
Central
153.723 P258 2015
Due Jan 26, 2022
Martin Luther King, Jr.
153.723 P258 2015
On Shelf
North Natomas
153.723 P258 2015
On Shelf
More Like This
Other Editions and Formats
More Copies In LINK+
Loading LINK+ Copies...
More Details
Format:
Book
Edition:
First edition.
Language:
English
ISBN:
9780062324191

Notes

Bibliography
Includes bibliographical references (pages 227-240) and index.
Description
"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"--,Provided by publisher.
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation (style guide)

Parr, B. (2015). Captivology: the science of capturing people's attention. First edition. New York, NY: HarperOne, an imprint of HarperCollinsPublishers.

Chicago / Turabian - Author Date Citation (style guide)

Parr, Ben. 2015. Captivology: The Science of Capturing People's Attention. New York, NY: HarperOne, an imprint of HarperCollinsPublishers.

Chicago / Turabian - Humanities Citation (style guide)

Parr, Ben, Captivology: The Science of Capturing People's Attention. New York, NY: HarperOne, an imprint of HarperCollinsPublishers, 2015.

MLA Citation (style guide)

Parr, Ben. Captivology: The Science of Capturing People's Attention. First edition. New York, NY: HarperOne, an imprint of HarperCollinsPublishers, 2015. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
5fa71d37-2fcf-eae4-f0af-3da84c5d6064
Go To GroupedWork

Record Information

Last Sierra Extract TimeJan 23, 2022 06:05:05 AM
Last File Modification TimeJan 23, 2022 06:17:28 AM
Last Grouped Work Modification TimeJan 23, 2022 06:05:11 AM

MARC Record

LEADER02954pam 2200385 i 4500
001  2014035615
00520150227095600.0
008141215s2015    nyu      b    001 0 eng  
010 |a 2014035615
020 |a 9780062324191
040 |a DLC|b eng|e rda|c DLC|d NjBwBT
042 |a pcc
049 |a JRSA
05000|a BF321|b .P367 2015
08200|a 153.7/33|2 23
099 |a 153.723 P258 2015
1001 |a Parr, Ben.
24510|a Captivology :|b the science of capturing people's attention /|c Ben Parr.
250 |a First edition.
264 1|a New York, NY :|b HarperOne, an imprint of HarperCollinsPublishers,|c [2015]
300 |a 250 pages ;|c 24 cm
336 |a text|2 rdacontent
337 |a unmediated|2 rdamedia
338 |a volume|2 rdacarrier
504 |a Includes bibliographical references (pages 227-240) and index.
520 |a "The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"--|c Provided by publisher.
650 7|a BUSINESS & ECONOMICS / Business Communication / General.|2 bisacsh
650 0|a Attention.
650 7|a BUSINESS & ECONOMICS / Marketing / General.|2 bisacsh
907 |a .b23560915
945 |y .i71669863|i 33029099805798|l cenag|s -|k 01-26-22|u 14|x 0|w 2|v 25|t 3|z 03-23-15|o -
945 |y .i71669887|i 33029099805814|l carag|s -|k |u 9|x 0|w 0|v 8|t 3|z 03-23-15|o -
945 |y .i71669905|i 33029099805830|l kinag|s -|k |u 8|x 0|w 0|v 8|t 3|z 03-23-15|o -
945 |y .i71669917|i 33029099805848|l nntag|s -|k |u 8|x 0|w 0|v 26|t 3|z 03-23-15|o -
998 |e -|d a |f eng|a car|a cen|a kin|a nnt