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Captivology: The Science of Capturing People's Attention
(Adobe EPUB eBook, Kindle Book, OverDrive Read)

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Published:
HarperCollins 2015
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Available from OverDrive
Description

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

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Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Street Date:
03/03/2015
Language:
English
ISBN:
9780062324207
ASIN:
B00KVI9D04
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Citations
APA Citation (style guide)

Ben Parr. (2015). Captivology: The Science of Capturing People's Attention. HarperCollins.

Chicago / Turabian - Author Date Citation (style guide)

Ben Parr. 2015. Captivology: The Science of Capturing People's Attention. HarperCollins.

Chicago / Turabian - Humanities Citation (style guide)

Ben Parr, Captivology: The Science of Capturing People's Attention. HarperCollins, 2015.

MLA Citation (style guide)

Ben Parr. Captivology: The Science of Capturing People's Attention. HarperCollins, 2015. Web.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
5fa71d37-2fcf-eae4-f0af-3da84c5d6064
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Needs Update?:
No
Date Added:
Jun 12, 2018 16:32:50
Date Updated:
Dec 06, 2020 02:43:11
Last Metadata Check:
May 22, 2022 07:49:04
Last Metadata Change:
May 15, 2022 07:55:52
Last Availability Check:
May 22, 2022 07:49:07
Last Availability Change:
Feb 09, 2021 15:39:52
Last Grouped Work Modification Time:
May 24, 2022 02:08:34

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        Ben Parr is an award-winning journalist, entrepreneur, investor, and expert on attention. He is the cofounder and managing partner of DominateFund, a venture capital firm; was coeditor and editor-at-large of Mashable; and served as columnist for CNET. Parr was named one of the top ten tech journalists in the world by Say Media and named to the Forbes "30 Under 30." He lives in San Francisco.

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The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook's Sheryl Sandberg, film director Steven Soderbergh,...

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The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

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      • source: Adam Braun, New York Times bestselling author of The Promise of a Pencil
      • content: "Parr gets it: To succeed in a world where attention is scarce, captivating audiences at every level is a skill that everyone needs. Captivology will show you how to capture other people's attention, whether you are teacher, entrepreneur, musician, or simply a dreamer with a big idea."
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      • source: Craig Newmark, founder, Craigslist
      • content: "The Internet has made it easier to communicate but also more challenging to be heard. Ben Parr's Captivology applies recent discoveries in psychology and neuroscience to the attention economy so that anyone can rise over the crowd and stand out."
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      • source: Sree Sreenivasan, Chief Digital Officer, The Metropolitan Museum of Art and professor of digital media, Columbia Journalism School
      • content: "Filled with useful tips, practical advice and case studies, Captivology is a book everyone in the attention business should buy. (By the way, that's YOU. Every. One. Of. Us.)"
      • premium: False
      • source: Donal Logue, actor, producer, and director
      • content: "Captivology is a brilliant investigation of how one can make a mark in this world by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting."
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The Science of Capturing People's Attention
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