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Captivology: the science of capturing people's attention
(eAudiobook)

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Author:
Contributors:
Published:
[United States] : HarperAudio, 2015.
Content Description:
1 online resource (1 audio file (7hr., 59 min.)) : digital.
Status:
Description

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention-and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent-putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people-and not others-and presents seven captivation triggers-techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries-Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more-who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

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Format:
eAudiobook
Edition:
Unabridged.
Language:
English
ISBN:
9780062373670, 0062373676

Notes

Restrictions on Access
Instant title available through hoopla.
Participants/Performers
Read by Lloyd James.
Description
The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention-and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent-putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people-and not others-and presents seven captivation triggers-techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries-Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more-who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
System Details
Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

Parr, B., & James, L. (2015). Captivology: the science of capturing people's attention. Unabridged. [United States], HarperAudio.

Chicago / Turabian - Author Date Citation (style guide)

Parr, Ben and Lloyd, James. 2015. Captivology: The Science of Capturing People's Attention. [United States], HarperAudio.

Chicago / Turabian - Humanities Citation (style guide)

Parr, Ben and Lloyd, James, Captivology: The Science of Capturing People's Attention. [United States], HarperAudio, 2015.

MLA Citation (style guide)

Parr, Ben, and Lloyd James. Captivology: The Science of Capturing People's Attention. Unabridged. [United States], HarperAudio, 2015.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
5fa71d37-2fcf-eae4-f0af-3da84c5d6064
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Hoopla Extract Information

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Record Information

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Last Grouped Work Modification TimeMay 21, 2024 02:10:58 AM

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