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The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed
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Author:
Witter, Jennefer
Published:
AMACOM Books 2014
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Description

Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.

As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.

Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:

  • Self-branding
  • Media relations
  • Social Media
  • Networking
  • Speaking engagements
  • Cause-related marketing
  • Selecting a PR agency

    • Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

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    Computer Technology
    Nonfiction
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    Format:
    Adobe EPUB eBook, Kindle Book, OverDrive Read
    Street Date:
    10/03/2014
    Language:
    English
    ISBN:
    9780814434376
    ASIN:
    B00NAB9S2W

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    Citations

    APA Citation (style guide)

    Jennefer Witter. (2014). The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. AMACOM Books.

    Chicago / Turabian - Author Date Citation (style guide)

    Jennefer Witter. 2014. The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. AMACOM Books.

    Chicago / Turabian - Humanities Citation (style guide)

    Jennefer Witter, The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. AMACOM Books, 2014.

    MLA Citation (style guide)

    Jennefer Witter. The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. AMACOM Books, 2014.

    Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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    As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.

    Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:

  • Self-branding
  • Media relations
  • Social Media
  • Networking
  • Speaking engagements
  • Cause-related marketing
  • Selecting a PR agency

    • Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

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    As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.

    Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:

  • Self-branding
  • Media relations
  • Social Media
  • Networking
  • Speaking engagements
  • Cause-related marketing
  • Selecting a PR agency

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