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The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed
(Adobe EPUB eBook, Kindle Book, OverDrive Read)

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Published:
AMACOM Books 2014
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Checked Out
Description

Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.

As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.

Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:

  • Self-branding
  • Media relations
  • Social Media
  • Networking
  • Speaking engagements
  • Cause-related marketing
  • Selecting a PR agency
  • Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

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    Format:
    Adobe EPUB eBook, Kindle Book, OverDrive Read
    Street Date:
    10/03/2014
    Language:
    English
    ISBN:
    9780814434376
    ASIN:
    B00NAB9S2W
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    Citations
    APA Citation (style guide)

    Jennefer Witter. (2014). The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. AMACOM Books.

    Chicago / Turabian - Author Date Citation (style guide)

    Jennefer Witter. 2014. The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. AMACOM Books.

    Chicago / Turabian - Humanities Citation (style guide)

    Jennefer Witter, The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. AMACOM Books, 2014.

    MLA Citation (style guide)

    Jennefer Witter. The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. AMACOM Books, 2014.

    Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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    Date Added:
    Jun 12, 2018 17:38:03
    Date Updated:
    Dec 06, 2020 02:45:20
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    Mar 29, 2024 22:59:00
    Last Grouped Work Modification Time:
    Apr 20, 2024 02:11:00

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    As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.

    Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:

  • Self-branding
  • Media relations
  • Social Media
  • Networking
  • Speaking engagements
  • Cause-related marketing
  • Selecting a PR agency
  • Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

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    As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.

    Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:

  • Self-branding
  • Media relations
  • Social Media
  • Networking
  • Speaking engagements
  • Cause-related marketing
  • Selecting a PR agency
  • Complete with real-world case studies...

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