The Little Book of Big PR
(eBook)
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign. Whether you're an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: - Self-branding - Media relations - Social Media - Networking - Speaking engagements - Cause-related marketing - Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Notes
Witter, J. (2014). The Little Book of Big PR. [United States], AMACOM.
Chicago / Turabian - Author Date Citation (style guide)Witter, Jennefer. 2014. The Little Book of Big PR. [United States], AMACOM.
Chicago / Turabian - Humanities Citation (style guide)Witter, Jennefer, The Little Book of Big PR. [United States], AMACOM, 2014.
MLA Citation (style guide)Witter, Jennefer. The Little Book of Big PR. [United States], AMACOM, 2014.
Hoopla Extract Information
hooplaId | 12872693 |
---|---|
title | The Little Book of Big PR |
kind | EBOOK |
price | 2.94 |
active | 1 |
pa | 0 |
profanity | 0 |
children | 0 |
demo | 0 |
rating | |
abridged | 0 |
dateLastUpdated | Oct 10, 2023 12:09:07 AM |
Record Information
Last File Modification Time | Nov 23, 2023 04:16:56 AM |
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Last Grouped Work Modification Time | Nov 23, 2023 02:33:59 AM |
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