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The little book of big PR: 100+ quick tips to get your small business noticed
(Book)

Book Cover
Average Rating
Published:
New York : American Management Association, [2015].
Physical Desc:
110 pages ; 18 cm
Status:
Central
659.2 W829 2015
Description

Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.

As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.

Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:

  • Self-branding
  • Media relations
  • Social Media
  • Networking
  • Speaking engagements
  • Cause-related marketing
  • Selecting a PR agency
  • Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

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    Status
    Central
    659.2 W829 2015
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    More Details
    Format:
    Book
    Language:
    English
    ISBN:
    9780814436219, 0814436218

    Notes

    Bibliography
    Includes bibliographical references and index.
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    Citations
    APA Citation (style guide)

    Witter, J. (2015). The little book of big PR: 100+ quick tips to get your small business noticed. New York, American Management Association.

    Chicago / Turabian - Author Date Citation (style guide)

    Witter, Jennefer. 2015. The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. New York, American Management Association.

    Chicago / Turabian - Humanities Citation (style guide)

    Witter, Jennefer, The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. New York, American Management Association, 2015.

    MLA Citation (style guide)

    Witter, Jennefer. The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. New York, American Management Association, 2015.

    Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
    Staff View
    Grouped Work ID:
    717fa4f5-c039-8539-e048-90ebe0f0d7b2
    Go To GroupedWork

    Record Information

    Last Sierra Extract TimeApr 12, 2024 10:25:37 PM
    Last File Modification TimeApr 12, 2024 10:26:16 PM
    Last Grouped Work Modification TimeApr 13, 2024 02:19:06 AM

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