The little book of big PR: 100+ quick tips to get your small business noticed
(Book)
Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.
Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:
Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
Notes
Witter, J. (2015). The little book of big PR: 100+ quick tips to get your small business noticed. New York, American Management Association.
Chicago / Turabian - Author Date Citation (style guide)Witter, Jennefer. 2015. The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. New York, American Management Association.
Chicago / Turabian - Humanities Citation (style guide)Witter, Jennefer, The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. New York, American Management Association, 2015.
MLA Citation (style guide)Witter, Jennefer. The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed. New York, American Management Association, 2015.
Record Information
Last Sierra Extract Time | Apr 12, 2024 10:25:37 PM |
---|---|
Last File Modification Time | Apr 12, 2024 10:26:16 PM |
Last Grouped Work Modification Time | Apr 18, 2024 02:10:20 AM |
MARC Record
LEADER | 01057cam 2200337Ii 4500 | ||
---|---|---|---|
001 | sky261395170 | ||
003 | SKY | ||
005 | 20160216000000.0 | ||
008 | 140703s2015 nyu b 001 0 eng d | ||
010 | |a 2014023984 | ||
020 | |a 9780814436219 | ||
020 | |a 0814436218 | ||
040 | |a MvI|b eng|c MvI | ||
042 | |a pcc | ||
049 | |a JRS | ||
050 | 0 | 0 | |a HD59|b .W554 2015 |
082 | 0 | 0 | |a 659.2|2 23 |
099 | |a 659.2 W829 2015 | ||
100 | 1 | |a Witter, Jennefer. | |
245 | 1 | 4 | |a The little book of big PR :|b 100+ quick tips to get your small business noticed /|c Jennefer Witter. |
264 | 1 | |a New York :|b American Management Association,|c [2015] | |
300 | |a 110 pages ;|c 18 cm | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a unmediated|b n|2 rdamedia | ||
338 | |a volume|b nc|2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Small business|x Public relations. | |
650 | 0 | |a Public relations. | |
907 | |a .b24147527 | ||
945 | |y .i73653901|i 33029062470851|l cenag|s -|k |u 5|x 4|w 0|v 7|t 3|z 03-30-16|o - | ||
998 | |e -|d a |f eng|a cen |