Win Bigly: Persuasion in a World Where Facts Don't Matter
(Adobe EPUB eBook, OverDrive Read)
Description
NEW YORK TIMES BESTSELLER
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
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Format:
Adobe EPUB eBook, OverDrive Read
Street Date:
10/31/2017
Language:
English
ISBN:
9780735219724
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Citations
APA Citation (style guide)
Scott Adams. (2017). Win Bigly: Persuasion in a World Where Facts Don't Matter. Penguin Publishing Group.
Chicago / Turabian - Author Date Citation (style guide)Scott Adams. 2017. Win Bigly: Persuasion in a World Where Facts Don't Matter. Penguin Publishing Group.
Chicago / Turabian - Humanities Citation (style guide)Scott Adams, Win Bigly: Persuasion in a World Where Facts Don't Matter. Penguin Publishing Group, 2017.
MLA Citation (style guide)Scott Adams. Win Bigly: Persuasion in a World Where Facts Don't Matter. Penguin Publishing Group, 2017.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Copy Details
| Library | Owned | Available |
|---|---|---|
| Shared Digital Collection | 3 | 3 |
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Date Added:
Jun 12, 2018 15:26:33
Date Updated:
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Last Availability Check:
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Last Grouped Work Modification Time:
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The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more. - reviews
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September 25, 2017
Dilbert cartoonist Adams, with his usual adroit touch and sense of humor, offers an enjoyably provocative guide to the art of persuasion. In 2016, Adams predicted that Donald Trump would win the presidency when few others considered him a serious contender. What did Adams see that experts missed? Declaring himself a “lifelong student” of the art of persuasion, Adams offers sharp insights into how Trump persuades people, keeps the spotlight on himself and the topics of his choice, and used these skills to talk his way into the White House. Using examples from Trump’s campaign, Adams outlines the tools and methods he sees as typical of master persuaders. He discusses why it’s effective to create a visual image such as the “big, beautiful wall,” which captured voters’ attention with a simple solution to a complex problem. To improve a social or business reputation, Adams writes, link to a strong “brand,” just as Trump did by borrowing his campaign slogan from Ronald Reagan’s successful 1980 campaign. In addition to a highly readable—and persuasive—guide to presenting ideas effectively, Adams has also written an insightful study of how Trump bested seasoned politicians.
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The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional... - sortTitle
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