Win bigly: persuasion in a world where facts don't matter
(Book)
Author:
Published:
New York : Portfolio HC, [2017].
Physical Desc:
xii, 288 pages : illustrations ; 24 cm
Status:
Description
NEW YORK TIMES BESTSELLER
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind
Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” — recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.
The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you.
This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.
Copies
Location
Call Number
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Central
303.3 A217 2017
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Elk Grove
303.3 A217 2017
On Shelf
Galt
303.3 A217 2017
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Martin Luther King, Jr.
303.3 A217 2017
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McKinley
303.3 A217 2017
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North Natomas
303.3 A217 2017
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North Sacramento-Hagginwood
303.3 A217 2017
Due Apr 10, 2024
Walnut Grove
303.3 A217 2017
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More Details
Format:
Book
Language:
English
ISBN:
9780735219717
Notes
Bibliography
Includes bibliographical references (pages 275-279) and index.
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Citations
APA Citation (style guide)
Adams, S. (2017). Win bigly: persuasion in a world where facts don't matter. New York, Portfolio HC.
Chicago / Turabian - Author Date Citation (style guide)Adams, Scott, 1957-. 2017. Win Bigly: Persuasion in a World Where Facts Don't Matter. New York, Portfolio HC.
Chicago / Turabian - Humanities Citation (style guide)Adams, Scott, 1957-, Win Bigly: Persuasion in a World Where Facts Don't Matter. New York, Portfolio HC, 2017.
MLA Citation (style guide)Adams, Scott. Win Bigly: Persuasion in a World Where Facts Don't Matter. New York, Portfolio HC, 2017.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
29f7ef49-640a-0bc0-1fca-46a84ffe7475
Record Information
Last Sierra Extract Time | Mar 20, 2024 07:55:41 PM |
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Last File Modification Time | Mar 20, 2024 07:55:55 PM |
Last Grouped Work Modification Time | Mar 28, 2024 02:11:39 AM |
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