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Thank You for Arguing: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion
(OverDrive MP3 Audiobook, OverDrive Listen)

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Author:
Heinrichs, Jay
Narrator:
Drummond, David
Published:
Tantor Media, Inc. 2012
Status:
Checked Out
Description

The principles of rhetoric are as vital as ever, as discussed in this book that shows what Aristotle, Lincoln, and Homer Simpson reveal about the art of persuasion.

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Education
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Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Street Date:
06/04/2012
Language:
English
ISBN:
9781452627656
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Citations
APA Citation (style guide)

Jay Heinrichs. (2012). Thank You for Arguing: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion. Unabridged Tantor Media, Inc.

Chicago / Turabian - Author Date Citation (style guide)

Jay Heinrichs. 2012. Thank You for Arguing: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion. Tantor Media, Inc.

Chicago / Turabian - Humanities Citation (style guide)

Jay Heinrichs, Thank You for Arguing: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion. Tantor Media, Inc, 2012.

MLA Citation (style guide)

Jay Heinrichs. Thank You for Arguing: What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion. Unabridged Tantor Media, Inc, 2012.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Date Added:
Jun 12, 2018 18:44:44
Date Updated:
Dec 06, 2020 21:59:00
Last Metadata Check:
May 05, 2024 10:31:40
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The principles of rhetoric are as vital as ever, as discussed in this book that shows what Aristotle, Lincoln, and Homer Simpson reveal about the art of persuasion.

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        November 20, 2006
        Magazine executive Heinrichs is a clever, passionate and erudite advocate for rhetoric, the 3,000-year-old art of persuasion, and his user-friendly primer brims with anecdotes, historical and popular-culture references, sidebars, tips and definitions. Heinrichs describes, in "Control the Tense," Aristotle's favorite type of rhetoric, the deliberative, pragmatic argument that, rather than bogging down on past offenses, promises a future payoff, e.g., a victim of office backstabbing can refocus the issues on future choices: "How is blaming me going to help us get the next contract?" To illustrate "Control the mood," Heinrichs relates Daniel Webster's successful rhetorical flourish in a murder case: he narrated the horrific murder by following Cicero's dictum that when one argue emotionally, one should speak simply and show great self-control. Readers who want to terrify underlings into submission will learn from Heinrichs that speaking softly while letting your eyes betray cold fury does the trick handily. Thomas Jefferson illustrates Heinrichs's dictum "Gain the high ground"; keenly aware of an audience's common beliefs and values, Jefferson used a rhetorical commonplace (all people are created equal) to launch the Declaration of Independence.

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