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Captivology: the science of capturing people's attention

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"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"--
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ISBN:
9780062324191
9780062373670
9780062324207
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Grouping Information

Grouped Work ID5fa71d37-2fcf-eae4-f0af-3da84c5d6064
Grouping Titlecaptivology the science of capturing peoples attention
Grouping Authorben parr
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-05-14 02:28:05AM
Last Indexed2021-05-14 02:57:17AM
Novelist Primary ISBN9780062324207

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subject_facetAttention
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Marketing / General
Electronic books
Public relations -- Psychological aspects
Self-actualization (Psychology)
Success -- Psychological aspects
title_displayCaptivology : the science of capturing people's attention
title_fullCaptivology : the science of capturing people's attention / Ben Parr
Captivology : the science of capturing people's attention [electronic resource] / Ben Parr
Captivology : the science of capturing people's attention [electronic resource] Parr, Ben,
Captivology The Science of Capturing People's Attention
title_shortCaptivology
title_subthe science of capturing people's attention
topic_facetAttention
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Marketing / General
Business
Economics
Electronic books
Nonfiction
Psychological aspects
Public relations
Self-actualization (Psychology)
Success