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Captivology: the science of capturing people's attention

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English
Description
"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"--
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ISBN:
9780062324191
9780062373670
9780062324207
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Grouping Information

Grouped Work ID5fa71d37-2fcf-eae4-f0af-3da84c5d6064
Grouping Titlecaptivology the science of capturing peoples attention
Grouping Authorben parr
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-04-13 02:19:06AM
Last Indexed2024-04-13 02:41:21AM

Solr Fields

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0
auth_author2
James, Lloyd
author
Parr, Ben
author2-role
James, Lloyd,reader
hoopla digital
author_display
Parr, Ben
available_at_catalog
Central
Elk Grove
Fair Oaks
detailed_location_catalog
Central
Elk Grove
Fair Oaks
display_description
"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"--
format_catalog
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eAudiobook
eBook
format_category_catalog
Audio Books
Books
eBook
id
5fa71d37-2fcf-eae4-f0af-3da84c5d6064
isbn
9780062324191
9780062324207
9780062373670
itype_catalog
Adult Book Non-Fiction
last_indexed
2024-04-13T09:41:21.167Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_catalog
153.723 P258 2015
owning_library_catalog
Sacramento Public Library
owning_location_catalog
Central
Elk Grove
Fair Oaks
primary_isbn
9780062324191
publishDate
2015
publisher
HarperAudio
HarperCollins
HarperOne, an imprint of HarperCollinsPublishers
recordtype
grouped_work
subject_facet
Attention
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Marketing / General
Business
Business communication
Economics
Marketing
Success
title_display
Captivology : the science of capturing people's attention
title_full
Captivology : the science of capturing people's attention / Ben Parr
Captivology : the science of capturing people's attention [electronic resource] / Ben Parr
Captivology The Science of Capturing People's Attention
title_short
Captivology
title_sub
the science of capturing people's attention
topic_facet
Attention
BUSINESS & ECONOMICS / Business Communication / General
BUSINESS & ECONOMICS / Marketing / General
Business
Business communication
Economics
Marketing
Nonfiction
Success

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