Robert B. Cialdini. (2014). The Small Big: Small Changes That Spark Big Influence. Unabridged Tantor Media, Inc.

Robert B. Cialdini. 2014. The Small Big: Small Changes That Spark Big Influence. Tantor Media, Inc.

Robert B. Cialdini, The Small Big: Small Changes That Spark Big Influence. Tantor Media, Inc, 2014.

Robert B. Cialdini. The Small Big: Small Changes That Spark Big Influence. Unabridged Tantor Media, Inc, 2014.

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2014-09-09T00:00:00-04:00

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The Small Big

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At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.

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   • content: The authors offer a powerful primer on how to significantly influence people to make small but meaningful changes. Mike Chamberlain's lively, energetic voice keeps listeners engaged but doesn't always match the text well. He maintains a conversational tone, but his nasally timbre can wear on the listener. Regardless, he does well at capturing the flow of the text and knowing where emphasis is needed. The authors provide great ideas on how to ethically incite change in people, and they ground their ideas in a variety of research. Their advice applies not just to changes in others but also to personal changes listeners themselves may want to pursue. L.E. © AudioFile 2014, Portland, Maine
2. • premium: True
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     July 7, 2014
     Martin, Goldstein, and Cialdini, leading thinkers from the field of persuasion science, reveal that when it comes to influencing others to change their behavior, the smallest changes often prompt the biggest differences—what they call a “small big.” Seeking to show businesses how to “influence and persuade others in effective and ethical ways,” the authors identify more than 50 minor changes (presented as case studies) that can be put into practice immediately. They also discuss findings from the fields of neuroscience, cognitive psychology, social psychology, and behavioral economics, which are highlighted in short chapters that show how to apply these ideas in different contexts. Chapters center on wide-ranging and useful topics such as name-changing, successful decision making, reducing people’s tendency to procrastinate, showing appreciation, and negotiating with business partners via email. It will be easy for readers to search through this well-organized book for ideas most relevant to their needs. While it’s impossible to know how well these ideas will play out in the real world, they certainly seem innovative on the page.

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At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome? In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating...

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