The Small Big: Small Changes That Spark Big Influence
Description
At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome?
In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.
In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.
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ISBN:
9781452699639
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Grouping Information
Grouped Work ID | 3d1461e7-c0b8-578c-949d-1fc88b17958a |
---|---|
Grouping Title | small big small changes that spark big influence |
Grouping Author | robert b cialdini |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-05-05 03:29:11AM |
Last Indexed | 2024-05-05 03:40:18AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Chamberlain, Mike
author
Cialdini, Robert B.
author2-role
Chamberlain, Mike,reader
hoopla digital
hoopla digital
author_display
Cialdini, Robert B.
display_description
At some point today you will have to influence or persuade someone-your boss, a co-worker, a customer, your spouse, your kids, or even your friends. What is the smallest change you can make to your request or situation that will lead to the biggest difference in the outcome?
In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information-overloaded and stimulation-saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens. The Small Big presents lots of small changes that can bring about momentous shifts in results. Anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but by simply making small shifts in approach that link to deeply felt human motivations.
format_catalog
eAudiobook
format_category_catalog
Audio Books
eBook
eBook
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isbn
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last_indexed
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lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781452699639
publishDate
2014
publisher
Tantor Media, Inc
Tantor Media, Inc.
Tantor Media, Inc.
recordtype
grouped_work
subject_facet
Business
Economics
Economics
title_display
The Small Big Small Changes That Spark Big Influence
title_full
The Small Big : small changes that spark big influence [electronic resource] / Noah J. Goldstein and Robert B. Cialdini
The Small Big Small Changes That Spark Big Influence
The Small Big Small Changes That Spark Big Influence
title_short
The Small Big
title_sub
Small Changes That Spark Big Influence
topic_facet
Business
Economics
Nonfiction
Economics
Nonfiction
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