Storynomics: Story-Driven Marketing in the Post-Advertising World
(Adobe EPUB eBook, Kindle Book, OverDrive Read)
Published:
Grand Central Publishing 2018
Status:
Available from OverDrive
Description
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee — Storynomics translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
Formats
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Works on all eReaders (except Kindles), desktop computers and mobile devices with reading apps installed.
Kindle Book
Works on Kindles and devices with a Kindle app installed.
OverDrive Read
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Subjects
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More Details
Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Street Date:
03/20/2018
Language:
English
ISBN:
9781455541973
ASIN:
B074Z5NWR4
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Citations
APA Citation (style guide)
Robert McKee. (2018). Storynomics: Story-Driven Marketing in the Post-Advertising World. Grand Central Publishing.
Chicago / Turabian - Author Date Citation (style guide)Robert McKee. 2018. Storynomics: Story-Driven Marketing in the Post-Advertising World. Grand Central Publishing.
Chicago / Turabian - Humanities Citation (style guide)Robert McKee, Storynomics: Story-Driven Marketing in the Post-Advertising World. Grand Central Publishing, 2018.
MLA Citation (style guide)Robert McKee. Storynomics: Story-Driven Marketing in the Post-Advertising World. Grand Central Publishing, 2018.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Copy Details
| Library | Owned | Available |
|---|---|---|
| Shared Digital Collection | 1 | 1 |
Staff View
Grouped Work ID:
74e73bb5-0caa-560a-5d90-133e332a2013
Needs Update?:
No
Date Added:
Jun 12, 2018 17:10:38
Date Updated:
Dec 06, 2020 02:44:25
Last Metadata Check:
Apr 23, 2024 17:40:48
Last Metadata Change:
Jan 10, 2024 17:23:27
Last Availability Check:
Apr 23, 2024 17:40:50
Last Availability Change:
Apr 23, 2024 17:40:50
Last Grouped Work Modification Time:
Apr 25, 2024 02:10:18
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Thomas Gerace is the founder and CEO of Skyword, a leading content marketing platform and services company serving brands including Samsung, Philips, Mastercard, IBM, GE, Colgate, and HP. A pioneer in digital marketing, Gerace has helped hundreds of marketing teams to adapt and thrive amid constant disruptive changes in technology and consumer behavior over two decades. - name: Robert McKee
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Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer. - popularity
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Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
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