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Storynomics: story-driven marketing in the post-advertising world
(Book)

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Contributors:
Published:
New York : Twelve, 2018.
Physical Desc:
ix, 248 pages : illustrations ; 24 cm
Status:
Central
658.8 M478 2018
Isleton
658.8 M478 2018
South Natomas has 2
658.8 M478 2018
Description
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee — Storynomics translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
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Status
Central
658.8 M478 2018
On Shelf
Isleton
658.8 M478 2018
On Shelf
South Natomas
658.8 M478 2018
On Shelf
South Natomas
658.8 M478 2018
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More Details
Format:
Book
Edition:
First hardcover edition.
Language:
English
ISBN:
9781538727935

Notes

Bibliography
Includes bibliographical references (pages 225-236) and index.
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Citations
APA Citation (style guide)

McKee, R., & Gerace, T. (2018). Storynomics: story-driven marketing in the post-advertising world. First hardcover edition. New York, Twelve.

Chicago / Turabian - Author Date Citation (style guide)

McKee, Robert, 1941- and Thomas, Gerace. 2018. Storynomics: Story-driven Marketing in the Post-advertising World. New York, Twelve.

Chicago / Turabian - Humanities Citation (style guide)

McKee, Robert, 1941- and Thomas, Gerace, Storynomics: Story-driven Marketing in the Post-advertising World. New York, Twelve, 2018.

MLA Citation (style guide)

McKee, Robert and Thomas Gerace. Storynomics: Story-driven Marketing in the Post-advertising World. First hardcover edition. New York, Twelve, 2018.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
74e73bb5-0caa-560a-5d90-133e332a2013
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Record Information

Last Sierra Extract TimeMar 26, 2024 11:21:07 PM
Last File Modification TimeMar 26, 2024 11:21:25 PM
Last Grouped Work Modification TimeMar 28, 2024 02:11:39 AM

MARC Record

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