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Citizen Coke: The Making of Coca-Cola Capitalism
(OverDrive MP3 Audiobook, OverDrive Listen)

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Average Rating
Published:
Blackstone Publishing 2014
Status:
Available from OverDrive
Description

Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits.But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.

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Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Street Date:
11/03/2014
Language:
English
ISBN:
9781483046136
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Citations
APA Citation (style guide)

Bartow J. Elmore. (2014). Citizen Coke: The Making of Coca-Cola Capitalism. Unabridged Blackstone Publishing.

Chicago / Turabian - Author Date Citation (style guide)

Bartow J. Elmore. 2014. Citizen Coke: The Making of Coca-Cola Capitalism. Blackstone Publishing.

Chicago / Turabian - Humanities Citation (style guide)

Bartow J. Elmore, Citizen Coke: The Making of Coca-Cola Capitalism. Blackstone Publishing, 2014.

MLA Citation (style guide)

Bartow J. Elmore. Citizen Coke: The Making of Coca-Cola Capitalism. Unabridged Blackstone Publishing, 2014.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Copy Details
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Shared Digital Collection11
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Grouped Work ID:
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Go To Grouped Work
Needs Update?:
No
Date Added:
Jun 12, 2018 17:16:43
Date Updated:
Dec 08, 2020 08:40:59
Last Metadata Check:
Aug 01, 2021 08:44:28
Last Metadata Change:
Feb 28, 2021 08:55:04
Last Availability Check:
Aug 01, 2021 08:44:31
Last Availability Change:
Jan 26, 2021 11:44:51
Last Grouped Work Modification Time:
Aug 05, 2021 17:22:43

OverDrive Product Record

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        Bartow J. Elmore, an Atlanta native, grew up drinking Coke. He now teaches history at the University of Alabama.

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Citizen Coke
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Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits.But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.

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      • content: "Founded in 1866 by a 'cash-strapped morphine addict operating out of a small pharmaceutical shop,' Coca-Cola didn't have the most auspicious beginnings. However, as historian Elmore shows in this detailed profile, the company's success can be traced to an ingenious strategy: supply only the syrup and let suppliers and franchises bear the costs of bottling and distribution, while utilizing the public water supply...A well-researched and accessible history of one of the world's most iconic brands."
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shortDescription

Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits.But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and...

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