Citizen Coke: The Making of Coca-Cola Capitalism
(eAudiobook)
Description
Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them.
More Copies In LINK+
Subjects
More Details
Notes
Reviews from GoodReads
Citations
Elmore, B. J., & Hughes, W. (2015). Citizen Coke: The Making of Coca-Cola Capitalism. Unabridged. [United States], Blackstone Publishing.
Chicago / Turabian - Author Date Citation (style guide)Elmore, Bartow J. and William, Hughes. 2015. Citizen Coke: The Making of Coca-Cola Capitalism. [United States], Blackstone Publishing.
Chicago / Turabian - Humanities Citation (style guide)Elmore, Bartow J. and William, Hughes, Citizen Coke: The Making of Coca-Cola Capitalism. [United States], Blackstone Publishing, 2015.
MLA Citation (style guide)Elmore, Bartow J., and William Hughes. Citizen Coke: The Making of Coca-Cola Capitalism. Unabridged. [United States], Blackstone Publishing, 2015.
Staff View
QR Code
Hoopla Extract Information
hooplaId | 11219808 |
---|---|
title | Citizen Coke |
language | ENGLISH |
kind | AUDIOBOOK |
series | |
season | |
publisher | Blackstone Publishing |
price | 2.99 |
active | 1 |
pa | |
profanity | |
children | |
demo | |
duration | 11h 22m 0s |
rating | |
abridged | |
fiction | |
purchaseModel | INSTANT |
dateLastUpdated | Oct 26, 2024 12:07:37 AM |
Record Information
Last File Modification Time | Dec 03, 2024 02:31:09 AM |
---|---|
Last Grouped Work Modification Time | Dec 08, 2024 03:17:03 AM |
MARC Record
LEADER | 02731nim a22004455i 4500 | ||
---|---|---|---|
001 | MWT11219808 | ||
003 | MWT | ||
005 | 20241122122620.0 | ||
006 | m o h | ||
007 | sz zunnnnnuned | ||
007 | cr nnannnuuuua | ||
008 | 241122o2015 xxunnn eo z n eng d | ||
020 | |a 9781982401955 |q (sound recording : hoopla Audio Book) | ||
020 | |a 1982401958 |q (sound recording : hoopla Audio Book) | ||
028 | 4 | 2 | |a MWT11219808 |
029 | |a https://d2snwnmzyr8jue.cloudfront.net/bsa_9781483046136_180.jpeg | ||
037 | |a 11219808 |b Midwest Tape, LLC |n http://www.midwesttapes.com | ||
040 | |a Midwest |e rda | ||
099 | |a eAudiobook hoopla | ||
100 | 1 | |a Elmore, Bartow J., |e author. | |
245 | 1 | 0 | |a Citizen Coke : |b The Making of Coca-Cola Capitalism |h [electronic resource] / |c Bartow J. Elmore. |
250 | |a Unabridged. | ||
264 | 1 | |a [United States] : |b Blackstone Publishing, |c 2015. | |
264 | 2 | |b Made available through hoopla | |
300 | |a 1 online resource (1 audio file (11hr., 22 min.)) : |b digital. | ||
336 | |a spoken word |b spw |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
344 | |a digital |h digital recording |2 rda | ||
347 | |a data file |2 rda | ||
506 | |a Instant title available through hoopla. | ||
511 | 1 | |a Read by William Hughes. | |
520 | |a Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history. Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a trim corporate profile enabled Coke to scale up production of a low-price beverage and realize huge profits. But the costs shed by Coke have fallen on the public at large. Coke now uses an annual 79 billion gallons of water, an increasingly precious global resource, and its reliance on corn syrup has helped fuel our obesity crisis. Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Citizen Coke became a giant in a world of abundance; in a world of scarcity, it is a strain on resources and all who depend on them. | ||
538 | |a Mode of access: World Wide Web. | ||
650 | 0 | |a Business. | |
650 | 0 | |a Environmental economics. | |
700 | 1 | |a Hughes, William, |e reader. | |
710 | 2 | |a hoopla digital. | |
856 | 4 | 0 | |u https://www.hoopladigital.com/title/11219808?utm_source=MARC&Lid=hh4435 |z Instantly available on hoopla. |
856 | 4 | 2 | |z Cover image |u https://d2snwnmzyr8jue.cloudfront.net/bsa_9781483046136_180.jpeg |