The Irresistible Offer: How to sell your product or service in 3 seconds or less
(eAudiobook)
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer. When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance. The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
Notes
Joyner, M., & Author, G. (2011). The Irresistible Offer: How to sell your product or service in 3 seconds or less. Unabridged. [United States], Gildan Audio.
Chicago / Turabian - Author Date Citation (style guide)Joyner, Mark and Gildan, Author. 2011. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. [United States], Gildan Audio.
Chicago / Turabian - Humanities Citation (style guide)Joyner, Mark and Gildan, Author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. [United States], Gildan Audio, 2011.
MLA Citation (style guide)Joyner, Mark, and Gildan Author. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. Unabridged. [United States], Gildan Audio, 2011.
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| dateLastUpdated | Jan 15, 2023 12:08:41 AM |
Record Information
| Last File Modification Time | Nov 23, 2023 03:01:00 AM |
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| Last Grouped Work Modification Time | May 01, 2024 02:10:18 AM |
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| 520 | |a The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer. When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance. The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible! | ||
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