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The irresistible offer: how to sell your product or service in 3 seconds or less
(eAudiobook)

Book Cover
Average Rating
Series:
Published:
[United States] : Gildan Audio, 2011.
Content Description:
1 online resource (1 audio file (3hr., 30 min.)) : digital.
Status:
Description

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer. When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance. The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!

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More Details
Format:
eAudiobook
Edition:
Unabridged.
Language:
English
ISBN:
9781596599406 (sound recording : hoopla Audio Book), 1596599405 (sound recording : hoopla Audio Book)

Notes

Restrictions on Access
Digital content provided by hoopla.
Participants/Performers
Narrated by the author.
Description
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer. When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance. The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
System Details
Mode of access: World Wide Web.
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Citations
APA Citation (style guide)

Joyner, M., & Author, G. (2011). The irresistible offer: how to sell your product or service in 3 seconds or less. Unabridged. [United States]: Gildan Audio.

Chicago / Turabian - Author Date Citation (style guide)

Joyner, Mark, 1968- and Gildan. Author. 2011. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. [United States]: Gildan Audio.

Chicago / Turabian - Humanities Citation (style guide)

Joyner, Mark, 1968- and Gildan. Author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. [United States]: Gildan Audio, 2011.

MLA Citation (style guide)

Joyner, Mark, and Gildan Author. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. Unabridged. [United States]: Gildan Audio, 2011.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
44ef353b-5aa9-3e6a-48cf-d94e4b6bd804
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Hoopla Extract Information

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Record Information

Last File Modification TimeSep 01, 2020 11:32:26 PM
Last Grouped Work Modification TimeApr 16, 2021 02:34:47 AM

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