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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
(OverDrive MP3 Audiobook, OverDrive Listen)

Book Cover
Average Rating
Author:
Joyner, Mark
Narrator:
Joyner, Mark
Published:
Ascent Audio 2011
Status:
Available from OverDrive
Description
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance.
The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
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Subjects
Subjects
Business
Nonfiction
Sales & Marketing
More Details
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Street Date:
08/08/2011
Language:
English
ISBN:
9781469094601
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Citations
APA Citation (style guide)

Mark Joyner. (2011). The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. Unabridged Ascent Audio.

Chicago / Turabian - Author Date Citation (style guide)

Mark Joyner. 2011. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. Ascent Audio.

Chicago / Turabian - Humanities Citation (style guide)

Mark Joyner, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. Ascent Audio, 2011.

MLA Citation (style guide)

Mark Joyner. The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less. Unabridged Ascent Audio, 2011.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Shared Digital Collection11
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Grouped Work ID:
44ef353b-5aa9-3e6a-48cf-d94e4b6bd804
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Needs Update?:
No
Date Added:
Jun 12, 2018 18:11:16
Date Updated:
Dec 08, 2020 06:10:28
Last Metadata Check:
Apr 21, 2024 09:46:40
Last Metadata Change:
Jun 04, 2023 14:40:51
Last Availability Check:
Apr 21, 2024 09:46:44
Last Availability Change:
Mar 15, 2024 10:15:43
Last Grouped Work Modification Time:
Apr 25, 2024 02:10:18

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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer. When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain. New marketing guru Mark Joyner defines and explains this revolutionary selling philosophy and helps you apply it to your own business. He examines the elements that make up The Irresistible Offer and presents a formula for creating one of your own and tools to help you estimate the effectiveness of your offer in advance. The clock is ticking. Don't manipulate your customer. Manipulate your offer instead so customers find it, and your company, truly irresistible!
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synopsis

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old marketing." This new way is The Irresistible Offer. The clock is ticking. Don't manipulate your customer. Manipulate your offer instead-so customers find it, and your company truly irresistible!

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