The Experience Economy
(eAudiobook)
In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and thus a lucrative-impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples-including the US Army, Heineken Experience, Autostadt, American Girl Place, and others-to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Notes
Pine II, B. J., & Sklar, A. (2013). The Experience Economy. Unabridged. [United States], Blackstone Publishing.
Chicago / Turabian - Author Date Citation (style guide)Pine II, B. Joseph and Alan, Sklar. 2013. The Experience Economy. [United States], Blackstone Publishing.
Chicago / Turabian - Humanities Citation (style guide)Pine II, B. Joseph and Alan, Sklar, The Experience Economy. [United States], Blackstone Publishing, 2013.
MLA Citation (style guide)Pine II, B. Joseph, and Alan Sklar. The Experience Economy. Unabridged. [United States], Blackstone Publishing, 2013.
Hoopla Extract Information
hooplaId | 10878724 |
---|---|
title | The Experience Economy |
kind | AUDIOBOOK |
price | 2.99 |
active | 1 |
pa | 0 |
profanity | 0 |
children | 0 |
demo | 0 |
rating | |
abridged | 0 |
dateLastUpdated | Jun 16, 2020 12:08:30 AM |
Record Information
Last File Modification Time | Nov 23, 2023 02:55:24 AM |
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Last Grouped Work Modification Time | Nov 23, 2023 02:33:59 AM |
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511 | 1 | |a Read by Alan Sklar. | |
520 | |a In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and thus a lucrative-impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples-including the US Army, Heineken Experience, Autostadt, American Girl Place, and others-to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day. | ||
538 | |a Mode of access: World Wide Web. | ||
650 | 0 | |a Business. | |
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