The Experience Economy
Author:
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and lucrative-impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples-including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others-to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
More Copies In LINK+
Loading LINK+ Copies...
More Details
Contributors:
ISBN:
9781982401344
9781422143438
9781422143438
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View
Grouping Information
Grouped Work ID | cb01caf4-9a0e-5616-0641-7d4ebd81a584 |
---|---|
Grouping Title | experience economy |
Grouping Author | b joseph pine ii |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2023-11-23 02:33:59AM |
Last Indexed | 2024-05-06 04:14:26AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Sklar, Alan
author
Pine II, B. Joseph
author2-role
Sklar, Alan,reader
hoopla digital
hoopla digital
author_display
Pine II, B. Joseph
display_description
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable-and lucrative-impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples-including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others-to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
format_catalog
eAudiobook
eBook
eBook
format_category_catalog
Audio Books
eBook
eBook
id
cb01caf4-9a0e-5616-0641-7d4ebd81a584
isbn
9781422143438
9781982401344
9781982401344
last_indexed
2024-05-06T11:14:26.623Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781982401344
publishDate
2011
2013
2013
publisher
Blackstone Publishing
Harvard Business Review Press
Harvard Business Review Press
recordtype
grouped_work
subject_facet
Business
Economics
Electronic books
Marketing
Economics
Electronic books
Marketing
title_display
The Experience Economy
title_full
The Experience Economy [electronic resource] / B. Joseph Pine Ii
The Experience Economy [electronic resource] / James H. Gilmore and B. Joseph Pine Ii
The Experience Economy [electronic resource] / James H. Gilmore and B. Joseph Pine Ii
title_short
The Experience Economy
topic_facet
Business
Economics
Electronic books
Marketing
Economics
Electronic books
Marketing
Solr Details Tables
item_details
Bib Id | Item Id | Shelf Loc | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
hoopla:MWT12438493 | Online Hoopla Collection | Online Hoopla | eBook | eBook | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/12438493?utm_source=MARC&Lid=hh4435 | Available Online | |||
hoopla:MWT10878724 | Online Hoopla Collection | Online Hoopla | eAudiobook | Audio Books | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/10878724?utm_source=MARC&Lid=hh4435 | Available Online |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
hoopla:MWT12438493 | eBook | eBook | English | Harvard Business Review Press | 2011 | 1 online resource (256 pages) | ||
hoopla:MWT10878724 | eAudiobook | Audio Books | Unabridged | English | Blackstone Publishing | 2013 | 1 online resource (1 audio file (12hr., 12 min.)) : digital. |
scoping_details_catalog
Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Holdable PTypes | Bookable PTypes | Local Url |
---|---|---|---|---|---|---|---|---|---|---|---|---|
hoopla:MWT12438493 | Available Online | Available Online | false | true | false | false | false | false | ||||
hoopla:MWT10878724 | Available Online | Available Online | false | true | false | false | false | false |