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The Art of the start 2.0: the time-tested, battle-hardened guide for anyone starting anything

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Pub. Date:
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Language:
English
Description
"Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It's 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition."--Amazon. com.
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ISBN:
9781591847847
9781494527211
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Grouping Information

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Grouping Titleart of the start 2 0 the time tested battle hardened guide for anyone starting anything
Grouping Authorguy kawasaki
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-05-25 19:33:21PM
Last Indexed2024-05-25 19:35:30PM

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"Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It's 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition."--Amazon. com.
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recordtype
grouped_work
subject_facet
Business
Economics
Entrepreneurship
New business enterprises
Small business
title_display
The Art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything
title_full
The Art of the Start 2.0 : the time-tested, battle-hardened guide for anyone starting anything [electronic resource] / Guy Kawasaki
The Art of the Start 2.0 The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
The Art of the start 2.0 : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki
title_short
The Art of the start 2.0
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the time-tested, battle-hardened guide for anyone starting anything
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Business
Economics
Entrepreneurship
New business enterprises
Nonfiction
Small business

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