Guy Kawasaki. (2015). The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Unabridged Tantor Media, Inc.

Guy Kawasaki. 2015. The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Tantor Media, Inc.

Guy Kawasaki, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Tantor Media, Inc, 2015.

Guy Kawasaki. The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Unabridged Tantor Media, Inc, 2015.

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   • bioText: Guy Kawasaki is the chief evangelist of Canva and host of the Remarkable People podcast. He was the chief evangelist of Apple, trustee of the Wikimedia Foundation, and brand ambassador of Mercedes-Benz. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.
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Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science-the art of the start.

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   • content: Paul Boehmer's straightforward narration complements this well- organized, informative book intended to make entrepreneurship easy for anyone. Boehmer's modulation highlights the bullets points of the material and injects liveliness into some areas where the information is a little dry. The information is comprehensive but clearly broken down to drive home the suggestions and advice that cover the process of creating a start-up from conception to implementation. This includes how to pitch, whom to hire, and how to establish goals to mark progress as well as what works or doesn't work at each stage of the enterprise. Boehmer's conversational tone brings out the author's casual style, while his timing illuminates the irony in some of the anecdotes used to convey the lessons. M.F. © AudioFile 2015, Portland, Maine

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