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The Art of the start 2.0: the time-tested, battle-hardened guide for anyone starting anything
(Book)

Book Cover
Average Rating
Published:
New York, New York : Portfolio/Penguin, ©2015.
Physical Desc:
x, 326 pages : illustrations ; 25 cm.
Status:
Franklin
658.11 K22 2015
Description

"Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It's 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition."--Amazon. com.

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Copies
Location
Call Number
Status
Franklin
658.11 K22 2015
On Shelf
North Natomas
658.11 K22 2015
Due Apr 27, 2021
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More Details
Format:
Book
Edition:
Revised and expanded edition.
Language:
English
ISBN:
1591847842, 9781591847847

Notes

Bibliography
Includes bibliographical references and index.
Description
"Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It's 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition."--Amazon. com.
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Citations
APA Citation (style guide)

Kawasaki, G. (2015). The Art of the start 2.0: the time-tested, battle-hardened guide for anyone starting anything. Revised and expanded edition. New York, New York: Portfolio/Penguin.

Chicago / Turabian - Author Date Citation (style guide)

Kawasaki, Guy, 1954-. 2015. The Art of the Start 2.0: The Time-tested, Battle-hardened Guide for Anyone Starting Anything. New York, New York: Portfolio/Penguin.

Chicago / Turabian - Humanities Citation (style guide)

Kawasaki, Guy, 1954-, The Art of the Start 2.0: The Time-tested, Battle-hardened Guide for Anyone Starting Anything. New York, New York: Portfolio/Penguin, 2015.

MLA Citation (style guide)

Kawasaki, Guy. The Art of the Start 2.0: The Time-tested, Battle-hardened Guide for Anyone Starting Anything. Revised and expanded edition. New York, New York: Portfolio/Penguin, 2015. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
fabb345f-ddfa-1a06-0b7f-e3b315eca5f0
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Record Information

Last Sierra Extract TimeApr 04, 2021 01:36:28 PM
Last File Modification TimeApr 04, 2021 01:36:33 PM
Last Grouped Work Modification TimeApr 14, 2021 02:28:26 AM

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5050 |a Read me first -- Conception -- Chapter 1: The art of starting up -- Activation -- Chapter 2: The art of launching -- Chapter 3: The art of leading -- Chapter 4: The art of bootstrapping -- Chapter 5: The art of fund-raising -- Chapter 6: The art of pitching -- Proliferation -- Chapter 7: The art of building a team -- Chapter 8: The art of Evangelizing -- Chapter 9: The art of socializing -- Chapter 10: The art of rainmaking -- Chapter 11: The art of partnering -- Chapter 12: The art of enduring -- Obligation -- Chapter 13: The art of being a mensch -- Afterword -- What do entrepreneurs do? -- After afterword.
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