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Storynomics: story-driven marketing in the post-advertising world

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Publisher:
Varies, see individual formats and editions
Pub. Date:
2018
Language:
English
Description
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee — Storynomics translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
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ISBN:
9781538727935
9781455541973
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Grouping Information

Grouped Work ID74e73bb5-0caa-560a-5d90-133e332a2013
Grouping Titlestorynomics story driven marketing in the post advertising world
Grouping Authorrobert mckee
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-05-28 02:13:22AM
Last Indexed2024-05-28 02:34:08AM

Solr Fields

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South Natomas
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Isleton
South Natomas
display_description
Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee — Storynomics translates the lessons of storytelling in business into economic and leadership success.
Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.
Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.
Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
format_catalog
Book
eBook
format_category_catalog
Books
eBook
id
74e73bb5-0caa-560a-5d90-133e332a2013
isbn
9781455541973
9781538727935
itype_catalog
Adult Book Non-Fiction
last_indexed
2024-05-28T09:34:08.951Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_catalog
658.8 M478 2018
owning_library_catalog
Sacramento Public Library
owning_location_catalog
Central
Isleton
South Natomas
primary_isbn
9781538727935
publishDate
2018
publisher
Grand Central Publishing
Twelve
recordtype
grouped_work
subject_facet
Marketing
Storytelling
title_display
Storynomics : story-driven marketing in the post-advertising world
title_full
Storynomics : story-driven marketing in the post-advertising world / Robert McKee and Thomas Gerace
Storynomics Story-Driven Marketing in the Post-Advertising World
title_short
Storynomics
title_sub
story-driven marketing in the post-advertising world
topic_facet
Business
Marketing
Nonfiction
Storytelling

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