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The little book of big PR: 100+ quick tips to get your small business noticed

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Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.

As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.

Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:

  • Self-branding
  • Media relations
  • Social Media
  • Networking
  • Speaking engagements
  • Cause-related marketing
  • Selecting a PR agency
  • Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

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    ISBN:
    9780814436219
    9780814434376
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    Grouping Information

    Grouped Work ID717fa4f5-c039-8539-e048-90ebe0f0d7b2
    Grouping Titlelittle book of big pr 100 quick tips to get your small business noticed
    Grouping Authorjennefer witter
    Grouping Categorybook
    Grouping LanguageEnglish (eng)
    Last Grouping Update2023-01-30 02:08:45AM
    Last Indexed2023-01-30 03:06:02AM

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    Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.

    As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.

    Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:

  • Self-branding
  • Media relations
  • Social Media
  • Networking
  • Speaking engagements
  • Cause-related marketing
  • Selecting a PR agency
  • Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

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    last_indexed
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    lexile_score
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    literary_form
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    literary_form_full
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    owning_library_catalog
    Sacramento Public Library
    owning_location_catalog
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    9780814436219
    publishDate
    2014
    2015
    publisher
    AMACOM
    AMACOM Books
    American Management Association
    recordtype
    grouped_work
    subject_facet
    Electronic books
    Public relations
    Small business -- Public relations
    title_display
    The little book of big PR : 100+ quick tips to get your small business noticed
    title_full
    The Little Book of Big PR 100+ Quick Tips to Get Your Small Business Noticed
    The little book of big PR : 100+ quick tips to get your small business noticed / Jennefer Witter
    The little book of big PR : 100+ quick tips to get your small business noticed [electronic resource] / Jennefer Witter
    title_short
    The little book of big PR
    title_sub
    100+ quick tips to get your small business noticed
    topic_facet
    Business
    Computer Technology
    Electronic books
    Nonfiction
    Public relations
    Self Help
    Small business

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