The little book of big PR: 100+ quick tips to get your small business noticed
Description
Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.
Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:
Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
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9780814434376
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Grouping Information
Grouped Work ID | 717fa4f5-c039-8539-e048-90ebe0f0d7b2 |
---|---|
Grouping Title | little book of big pr 100 quick tips to get your small business noticed |
Grouping Author | jennefer witter |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-07-26 02:10:39AM |
Last Indexed | 2024-07-26 02:19:45AM |
Solr Fields
Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.
As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign.
Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:
Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
eBook
eBook
9780814436219
2015
American Management Association
Small business -- Public relations
The little book of big PR : 100+ quick tips to get your small business noticed / Jennefer Witter
Computer Technology
Nonfiction
Public relations
Self Help
Small business
Solr Details Tables
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