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The little book of big PR: 100+ quick tips to get your small business noticed

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As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign. Whether you're an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:
  • Self-branding
  • Media relations
  • Social Media
  • Networking
  • Speaking engagements
  • Cause-related marketing
  • Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
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    ISBN:
    9780814436219
    9780814434376
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    Grouping Information

    Grouped Work ID717fa4f5-c039-8539-e048-90ebe0f0d7b2
    Grouping Titlelittle book of big pr 100 quick tips to get your small business noticed
    Grouping Authorjennefer witter
    Grouping Categorybook
    Grouping LanguageEnglish (eng)
    Last Grouping Update2020-10-25 03:13:34AM
    Last Indexed2020-10-25 03:41:25AM
    Novelist Primary ISBNnone

    Solr Details

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    authorJennefer Witter
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    author_displayWitter, Jennefer
    available_at_catalogCentral
    detailed_location_catalogCentral
    display_descriptionAs an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company's credibility than a good, old-fashioned public-relations campaign. Whether you're an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:
  • Self-branding
  • Media relations
  • Social Media
  • Networking
  • Speaking engagements
  • Cause-related marketing
  • Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.
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    publishDate2014
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    ils:.b24147527BookBooksEnglishAmerican Management Association, [2015]110 pages ; 18 cm.
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    ils:.b24147527.i73653901On ShelfOn Shelffalsetruetruefalsefalsetrue0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39
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    subject_facetElectronic books
    Public relations
    Small business -- Public relations
    title_displayThe little book of big PR : 100+ quick tips to get your small business noticed
    title_fullThe Little Book of Big PR 100+ Quick Tips to Get Your Small Business Noticed
    The little book of big PR : 100+ quick tips to get your small business noticed / Jennefer Witter
    The little book of big PR : 100+ quick tips to get your small business noticed [electronic resource] / Jennefer Witter
    title_shortThe little book of big PR
    title_sub100+ quick tips to get your small business noticed
    topic_facetBusiness
    Electronic books
    Marketing & Sales
    Nonfiction
    Public relations
    Small business