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The experience economy

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Author:
Pine, B. Joseph
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
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Central
658.56 P649e 2011
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Description
Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples?including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others?to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
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Subjects
Subjects
Business
Customer services
Diversification in industry
Marketing
Nonfiction
Product management
More Details
Contributors:
Gilmore, James H.,1959-
ISBN:
9781422161975
9781481594752
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Grouping Information

Grouped Work ID5a76f64a-5a46-3c4f-5c7b-034dc9f441b5
Grouping Titleexperience economy
Grouping Authorb joseph pine
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-04-26 02:10:38AM
Last Indexed2024-04-25 02:20:31AM

Solr Fields

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Gilmore, James H., 1959-
author
Pine, B. Joseph
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Gilmore, James H.,1959-
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Pine, B. Joseph
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Central
detailed_location_catalog
Central
display_description
Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples?including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others?to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
format_catalog
Book
eAudiobook
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Audio Books
Books
eBook
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5a76f64a-5a46-3c4f-5c7b-034dc9f441b5
isbn
9781422161975
9781481594752
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Adult Book Non-Fiction
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Non Fiction
local_callnumber_catalog
658.56 P649e 2011
owning_library_catalog
Sacramento Public Library
owning_location_catalog
Central
primary_isbn
9781422161975
publishDate
2011
2012
publisher
Blackstone Publishing
Harvard Business Review Press
recordtype
grouped_work
subject_facet
Customer services
Diversification in industry
Marketing
Product management
title_display
The experience economy
title_full
The Experience Economy
The experience economy / B. Joseph Pine II, James H. Gilmore
title_short
The experience economy
topic_facet
Business
Customer services
Diversification in industry
Marketing
Nonfiction
Product management

Solr Details Tables

item_details

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record_details

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ils:.b22952299BookBooksUpdated edEnglishHarvard Business Review Press[2011]xxvii, 359 pages : illustrations ; 21 cm.
overdrive:cf1ad22b-0988-4e9c-afa5-832da955bcb1eAudiobookAudio BooksEnglishBlackstone Publishing2012

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