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The experience economy: [work is theatre & every business a stage]

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Description
Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples?including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others?to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
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ISBN:
9781422161975
9781982401344
9781422143438
9781598871579
9781481594752
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Grouping Information

Grouped Work ID5a76f64a-5a46-3c4f-5c7b-034dc9f441b5
Grouping Titleexperience economy
Grouping Authorb joseph pine
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2021-03-08 02:26:54AM
Last Indexed2021-03-08 02:55:03AM
Novelist Primary ISBNnone

Solr Details

accelerated_reader_point_value0
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auth_author2Conger, Eric.
Gilmore, James H., 1959-
Sklar, Alan.
authorB. Joseph Pine
author2-roleConger, Eric.
Gilmore, James H.,1959-
Sklar, Alan.|Narrator
hoopla digital.
author_displayPine, B. Joseph
available_at_catalogCentral
detailed_location_catalogCentral
display_descriptionPine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples?including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others?to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
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primary_isbn9781422161975
publishDate1999
2011
2012
2013
record_details
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ils:.b22952299BookBooksUpdated ed.EnglishHarvard Business Review Press, [2011]xxvii, 359 pages : illustrations ; 21 cm.
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hoopla:MWT10878724eAudiobookAudio BooksUnabridged.EnglishBlackstone Publishing, 2013.1 online resource (1 audio file (12hr., 12 min.)) : digital.
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subject_facetCustomer services
Diversification in industry
Electronic books
Marketing
Product management
title_displayThe experience economy
title_fullThe Experience Economy
The experience economy / B. Joseph Pine II, James H. Gilmore
The experience economy : [work is theatre & every business a stage] [electronic resource] / B. Joseph Pine II, James H. Gilmore
The experience economy [electronic resource] / B. Joseph Pine II, James H. Gilmore
The experience economy [electronic resource] Pine, B. Joseph
title_shortThe experience economy
title_sub[work is theatre & every business a stage]
topic_facetBusiness
Customer services
Diversification in industry
Electronic books
Marketing
Nonfiction
Product management