The experience economy
(Book)
Author:
Contributors:
Published:
Boston, Mass. : Harvard Business Review Press, [2011].
Physical Desc:
xxvii, 359 pages : illustrations ; 21 cm.
Status:
Central
658.56 P649e 2011
Description
Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples?including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others?to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
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Location
Call Number
Status
Central
658.56 P649e 2011
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More Details
Format:
Book
Edition:
Updated ed.
Language:
English
ISBN:
1422161978, 9781422161975
Notes
General Note
Rev. ed. of: The experience economy : work is theatre & every business a stage. 1999.
Bibliography
Includes bibliographical references and index.
Description
Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples?including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others?to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
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Citations
APA Citation (style guide)
Pine, B. J., & Gilmore, J. H. (2011). The experience economy. Updated ed. Boston, Mass., Harvard Business Review Press.
Chicago / Turabian - Author Date Citation (style guide)Pine, B. Joseph and James H. Gilmore. 2011. The Experience Economy. Boston, Mass., Harvard Business Review Press.
Chicago / Turabian - Humanities Citation (style guide)Pine, B. Joseph and James H. Gilmore, The Experience Economy. Boston, Mass., Harvard Business Review Press, 2011.
MLA Citation (style guide)Pine, B. Joseph. and James H. Gilmore. The Experience Economy. Updated ed. Boston, Mass., Harvard Business Review Press, 2011.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
5a76f64a-5a46-3c4f-5c7b-034dc9f441b5
Record Information
| Last Sierra Extract Time | Apr 04, 2024 09:01:45 PM |
|---|---|
| Last File Modification Time | Apr 04, 2024 09:02:43 PM |
| Last Grouped Work Modification Time | Apr 18, 2024 02:10:20 AM |
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| 100 | 1 | |a Pine, B. Joseph. | |
| 245 | 1 | 4 | |a The experience economy /|c B. Joseph Pine II, James H. Gilmore. |
| 250 | |a Updated ed. | ||
| 264 | 1 | |a Boston, Mass. :|b Harvard Business Review Press,|c [2011] | |
| 264 | 4 | |c ©2011. | |
| 300 | |a xxvii, 359 pages :|b illustrations ;|c 21 cm. | ||
| 336 | |a text|b txt|2 rdacontent. | ||
| 337 | |a unmediated|b n|2 rdamedia. | ||
| 338 | |a volume|b nc|2 rdacarrier. | ||
| 500 | |a Rev. ed. of: The experience economy : work is theatre & every business a stage. 1999. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Preview to the updated edition: Beyond goods and services -- Preview: step right up : Welcome to the experience economy -- Setting the stage -- The show must go on -- Get your act together -- Experiencing less sacrifice -- Intermission: a refreshing experience : Work is theatre -- Performing to form -- Now act your part -- The customer is the product -- Finding your role in the world -- Encore: exit, stage right. | |
| 520 | |a Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples?including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others?to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Diversification in industry. | |
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Product management. | |
| 700 | 1 | |a Gilmore, James H.,|d 1959- | |
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