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Jab, jab, jab, right hook: how to tell your story in a noisy, social world

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Pub. Date:
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Language:
English
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
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ISBN:
9780062273062
9780062273079
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Grouping Information

Grouped Work ID50a89523-01e0-e540-d0f1-0fbc3b7b9fb5
Grouping Titlejab jab jab right hook how to tell your story in a noisy social world
Grouping Authorgary vaynerchuk
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-04-19 02:10:42AM
Last Indexed2024-04-19 02:27:29AM

Solr Fields

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0
author
Vaynerchuk, Gary
author_display
Vaynerchuk, Gary
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Rancho Cordova
detailed_location_catalog
Rancho Cordova
display_description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
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Book
eBook
format_category_catalog
Books
eBook
id
50a89523-01e0-e540-d0f1-0fbc3b7b9fb5
isbn
9780062273062
9780062273079
itype_catalog
Adult Book Non-Fiction
last_indexed
2024-04-19T09:27:29.225Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_catalog
658.872 V392 2013
owning_library_catalog
Sacramento Public Library
owning_location_catalog
Rancho Cordova
primary_isbn
9780062273062
publishDate
2013
publisher
HarperBusiness, an imprint of HarperCollinsPublishers
HarperCollins
recordtype
grouped_work
subject_facet
Internet marketing
Marketing -- Social aspects
Social media
title_display
Jab, jab, jab, right hook : how to tell your story in a noisy, social world
title_full
Jab, Jab, Jab, Right Hook How to Tell Your Story in a Noisy Social World
Jab, jab, jab, right hook : how to tell your story in a noisy, social world / Gary Vaynerchuk
title_short
Jab, jab, jab, right hook
title_sub
how to tell your story in a noisy, social world
topic_facet
Business
Internet marketing
Marketing
Marketing & Sales
Nonfiction
Social aspects
Social media

Solr Details Tables

item_details

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record_details

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ils:.b22396779BookBooksFirst editionEnglishHarperBusiness, an imprint of HarperCollinsPublishers[2013]xx, 195 pages : illustrations (chiefly color) ; 24 cm
overdrive:22de577b-7fb0-489a-99e5-064a61a31f51eBookeBookEnglishHarperCollins2013

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