Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
(Adobe EPUB eBook, Kindle Book, OverDrive Read)
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
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Gary Vaynerchuk. (2013). Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. HarperCollins.
Chicago / Turabian - Author Date Citation (style guide)Gary Vaynerchuk. 2013. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. HarperCollins.
Chicago / Turabian - Humanities Citation (style guide)Gary Vaynerchuk, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. HarperCollins, 2013.
MLA Citation (style guide)Gary Vaynerchuk. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. HarperCollins, 2013.
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Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, relevance, and the internet. Known as "GaryVee," he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
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May 15, 2013
In business, there's the jab--building solid customer relationships over time--and there's the right hook--clobbering an opponent with that well-placed product and campaign. Best-selling business writer Vaynerchuk argues that with the new social media, the jab-and-hook pattern is different. With a 150,000-copy first printing.
Copyright 2013 Library Journal, LLC Used with permission.
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December 1, 2013
Drawing on boxing terminology, digital marketing consultant Vaynerchuk (Crush It! Why Now Is the Time To Cash in on Your Passion; The Thank You Economy) likens the relationship between company and customer to that between dueling pugilists. The "jab" is the development of a relationship; the "right hook" is the delivery of a compelling advertisement that results in a purchase, a donation, or, at the very least, consumer relationships and knocks out competitors. Vaynerchuk argues that many companies land ineffectual punches by not tailoring their message to each of the Internet's most popular social media sites. Covered here are Facebook, Twitter, Pinterest, Instagram, and Tumblr, selected because according to Vaynerchuk, they have at least three to five years left in them. In chapters devoted to each of those sites, Vaynerchuk begins with a bulleted list of important facts, describes how to develop appropriate content for each platform, and critiques large companies' attempts to reach an audience; both successes and failures are presented. Each chapter contains a list of questions businesses should be asking when creating marketing content, with issues raised assembled on a concluding page. VERDICT Recommended for students of social media in all types of libraries.--Heidi Senior, Univ. of Portland Lib., OR
Copyright 2013 Library Journal, LLC Used with permission.
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.
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