Jab, jab, jab, right hook: how to tell your story in a noisy, social world
(Book)
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
Notes
Vaynerchuk, G. (2013). Jab, jab, jab, right hook: how to tell your story in a noisy, social world. First edition. New York, NY, HarperBusiness, an imprint of HarperCollinsPublishers.
Chicago / Turabian - Author Date Citation (style guide)Vaynerchuk, Gary. 2013. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World. New York, NY, HarperBusiness, an imprint of HarperCollinsPublishers.
Chicago / Turabian - Humanities Citation (style guide)Vaynerchuk, Gary, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World. New York, NY, HarperBusiness, an imprint of HarperCollinsPublishers, 2013.
MLA Citation (style guide)Vaynerchuk, Gary. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World. First edition. New York, NY, HarperBusiness, an imprint of HarperCollinsPublishers, 2013.
Record Information
Last Sierra Extract Time | Mar 23, 2024 07:41:10 PM |
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Last File Modification Time | Mar 23, 2024 07:41:29 PM |
Last Grouped Work Modification Time | Mar 28, 2024 02:11:39 AM |
MARC Record
LEADER | 02484pam 2200361 i 4500 | ||
---|---|---|---|
001 | 2013028769 | ||
003 | DLC | ||
005 | 20131125094136.0 | ||
008 | 130725s2013 enka 000 0 eng | ||
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245 | 1 | 0 | |a Jab, jab, jab, right hook :|b how to tell your story in a noisy, social world /|c Gary Vaynerchuk. |
250 | |a First edition. | ||
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300 | |a xx, 195 pages :|b illustrations (chiefly color) ;|c 24 cm | ||
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520 | |a "New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--|c Provided by publisher. | ||
650 | 0 | |a Internet marketing. | |
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650 | 0 | |a Social media. | |
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