Contagious: why things catch on
(Book)
Author:
Published:
New York : Simon & Schuster, 2013.
Physical Desc:
viii, 244 pages : ill. ; 23 cm
Status:
North Natomas
658.8342 B496 2013
Orangevale
658.8342 B496 2013
Valley Hi-North Laguna
658.8342 B496 2013
Description
The New York Times bestseller that explains why certain products and ideas become popular.
"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." —Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.
Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." —Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.
Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Copies
Location
Call Number
Status
Carmichael
658.8342 B496 2013
OFF CAMPUS
North Natomas
658.8342 B496 2013
On Shelf
Orangevale
658.8342 B496 2013
On Shelf
Valley Hi-North Laguna
658.8342 B496 2013
On Shelf
Location
Call Number
Status
Folsom Adult
658.8342 BER 2013
Due Apr 23, 2024
Sutter Branch
658.8342 BER
On Shelf
Woodland Public Library
658.8342 Ber 2013
On Shelf
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More Details
Format:
Book
Edition:
1st Simon & Schuster hardcover ed.
Language:
English
ISBN:
9781451686579, 1451686579
Notes
Bibliography
Includes bibliographical references (p. [215]-233) and index.
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Citations
APA Citation (style guide)
Berger, J. (2013). Contagious: why things catch on. 1st Simon & Schuster hardcover ed. New York, Simon & Schuster.
Chicago / Turabian - Author Date Citation (style guide)Berger, Jonah. 2013. Contagious: Why Things Catch On. New York, Simon & Schuster.
Chicago / Turabian - Humanities Citation (style guide)Berger, Jonah, Contagious: Why Things Catch On. New York, Simon & Schuster, 2013.
MLA Citation (style guide)Berger, Jonah. Contagious: Why Things Catch On. 1st Simon & Schuster hardcover ed. New York, Simon & Schuster, 2013.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
aa3de261-45cc-3374-781b-0d7a23afdfc6
Record Information
Last Sierra Extract Time | Apr 26, 2024 06:14:49 AM |
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Last File Modification Time | Apr 26, 2024 06:16:48 AM |
Last Grouped Work Modification Time | Apr 26, 2024 06:14:57 AM |
MARC Record
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100 | 1 | |a Berger, Jonah. | |
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250 | |a 1st Simon & Schuster hardcover ed. | ||
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300 | |a viii, 244 p. :|b ill. ;|c 23 cm | ||
504 | |a Includes bibliographical references (p. [215]-233) and index. | ||
505 | 0 | |a Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. | |
650 | 0 | |a Popularity|x Economic aspects. | |
650 | 0 | |a New products. | |
650 | 0 | |a Consumer behavior. | |
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