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American Icon: Alan Mulally and the Fight to Save Ford Motor Company
(Adobe EPUB eBook, Kindle Book, OverDrive Read)

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Published:
Crown 2012
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Available from OverDrive
Description

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
 
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
 
Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink...

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Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Street Date:
03/13/2012
Language:
English
ISBN:
9780307886071
ASIN:
B005723KGW
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Citations
APA Citation (style guide)

Bryce G. Hoffman. (2012). American Icon: Alan Mulally and the Fight to Save Ford Motor Company. Crown.

Chicago / Turabian - Author Date Citation (style guide)

Bryce G. Hoffman. 2012. American Icon: Alan Mulally and the Fight to Save Ford Motor Company. Crown.

Chicago / Turabian - Humanities Citation (style guide)

Bryce G. Hoffman, American Icon: Alan Mulally and the Fight to Save Ford Motor Company. Crown, 2012.

MLA Citation (style guide)

Bryce G. Hoffman. American Icon: Alan Mulally and the Fight to Save Ford Motor Company. Crown, 2012. Web.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Date Added:
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Date Updated:
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      • bioText: BRYCE G. HOFFMAN is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began cov­ering Ford Motor Company for the Detroit News in 2005. That beat gave him a front-row seat for many of the events chronicled in American Icon. Hoffman has been honored by the Society of American Business Edi­tors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world's foremost authorities on the automaker. He lives in Grand Blanc, Michigan.
      • name: Bryce G. Hoffman
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publishDate
2012-03-13T04:00:00+00:00
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title
American Icon
fullDescription

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
 
At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
 
Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink...

reviews
      • premium: False
      • source: Kirkus
      • content: "A Detroit News journalist's in-the-room account of the resurrection of America's most storied car company...With colorful anecdotes, sharp character sketches, telling details and a firm understanding of the industry, Hoffman fleshes out every aspect of this tale, reminding us of the hard work, tension, and high-stakes drama that preceded the successful result."
      • premium: True
      • source: Publisher's Weekly
      • content:

        October 29, 2012
        When the government offered to bail out the big three Detroit automakers, Ford decided to go it alone and save the family business. Unpopular as it was at the time, the decision proved to be a win for the company, which turned things around and fostered astounding growth and success. Narrator Pete Larkin delivers an excellent performance that takes listeners on a tour of the crunch-time decisions that changed the company. Larkin’s deep, steady, and confident delivery is well suited to this tale of corporate greed and business deals. His style, reminiscent of a classic newsman, easily hooks listeners—who will stick around to see how Ford managed the turnaround. A Crown Business hardcover.

      • premium: True
      • source: Library Journal
      • content:

        April 1, 2012

        In September 2006, Alan Mulally left Boeing to become the CEO of Ford, and many industry observers felt that he'd jumped from the frying pan into the fire. Ford's progress in the five-plus years since then has given new meaning to the word tumultuous. The company posted one of their largest losses ever at the end of 2006. Since then, however, they have clawed their way back to profitability and are now doing quite well. This first book by journalist Hoffman (Detroit News) is a blow-by-blow story of those years, focusing on Mulally and his efforts to bring the company back into the black. A combination biography and company history, the book is filled with details of the inner workings of the Ford executive offices. VERDICT For those interested in the recent political interventions and maneuvers in the auto industry, this book provides a fly-on-the-wall view of the meetings and behind-the-scenes deal making necessary to revive an ailing giant. Recommended for readers interested in the auto industry and the current economy.--Susan Hurst, Miami Univ. of Ohio Libs., Oxford

        Copyright 2012 Library Journal, LLC Used with permission.

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shortDescription

THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company.

Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most...

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Alan Mulally and the Fight to Save Ford Motor Company
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