Curbside pickup and returns now available at 26 locations. View updated hours of operations here.

Perennial Seller: The Art of Making and Marketing Work that Lasts
(OverDrive MP3 Audiobook, OverDrive Listen)

Book Cover
Average Rating
Author:
Published:
Penguin Random House Audio Publishing Group 2017
Status:
Checked Out
Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?


How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Also in This Series
Formats
OverDrive MP3 Audiobook
Works on MP3 Players, PCs, and Macs. Some mobile devices may require an application to be installed.
Need Help?
If you are having problem transferring a title to your device, please fill out this support form or visit the library so we can help you to use our eBooks and eAudio Books.
More Like This
Other Editions and Formats
More Copies In LINK+
Loading LINK+ Copies...
More Details
Format:
OverDrive MP3 Audiobook, OverDrive Listen
Edition:
Unabridged
Street Date:
07/18/2017
Language:
English
ISBN:
9780525589839
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation (style guide)

Ryan Holiday. (2017). Perennial Seller: The Art of Making and Marketing Work that Lasts. Unabridged Penguin Random House Audio Publishing Group.

Chicago / Turabian - Author Date Citation (style guide)

Ryan Holiday. 2017. Perennial Seller: The Art of Making and Marketing Work That Lasts. Penguin Random House Audio Publishing Group.

Chicago / Turabian - Humanities Citation (style guide)

Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work That Lasts. Penguin Random House Audio Publishing Group, 2017.

MLA Citation (style guide)

Ryan Holiday. Perennial Seller: The Art of Making and Marketing Work That Lasts. Unabridged Penguin Random House Audio Publishing Group, 2017.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Copy Details
LibraryOwnedAvailable
Shared Digital Collection20

There are 2 holds on this title.

Staff View
Grouped Work ID:
75047080-af26-c944-698e-4468282a128b
Go To Grouped Work
Needs Update?:
No
Date Added:
Jun 12, 2018 17:57:13
Date Updated:
Dec 06, 2020 18:38:40
Last Metadata Check:
Oct 24, 2021 22:22:06
Last Metadata Change:
Oct 24, 2021 09:42:20
Last Availability Check:
Oct 24, 2021 22:22:08
Last Availability Change:
Oct 24, 2021 22:22:08
Last Grouped Work Modification Time:
Oct 25, 2021 02:08:33

OverDrive Product Record

images
    • cover:
        • href: https://img1.od-cdn.com/ImageType-100/1191-1/{FD25CB07-B26A-40C6-82C7-A07A9E53A228}Img100.jpg
        • type: image/jpeg
    • thumbnail:
        • href: https://img1.od-cdn.com/ImageType-200/1191-1/{FD25CB07-B26A-40C6-82C7-A07A9E53A228}Img200.jpg
        • type: image/jpeg
    • cover150Wide:
        • href: https://img1.od-cdn.com/ImageType-150/1191-1/FD2/5CB/07/{FD25CB07-B26A-40C6-82C7-A07A9E53A228}Img150.jpg
        • type: image/jpeg
    • cover300Wide:
        • href: https://img1.od-cdn.com/ImageType-400/1191-1/FD2/5CB/07/{FD25CB07-B26A-40C6-82C7-A07A9E53A228}Img400.jpg
        • type: image/jpeg
formats
      • identifiers:
            • type: ISBN
            • value: 9780525589839
      • name: OverDrive MP3 Audiobook
      • id: audiobook-mp3
      • identifiers:
            • type: ISBN
            • value: 9780525589839
      • name: OverDrive Listen
      • id: audiobook-overdrive
mediaType
Audiobook
primaryCreator
    • role: Author
    • name: Ryan Holiday
title
Perennial Seller
dateAdded
2017-07-31T17:44:00-04:00
contentDetails
      • href: https://link.overdrive.com/?websiteID=141&titleID=3294995
      • type: text/html
      • account:
          • name: Sacramento Public Library (CA)
          • id: 1151
sortTitle
Perennial Seller The Art of Making and Marketing Work that Lasts
crossRefId
3294995
subtitle
The Art of Making and Marketing Work that Lasts
id
fd25cb07-b26a-40c6-82c7-a07a9e53a228
starRating
3.4

OverDrive MetaData

isPublicDomain
False
images
    • cover:
        • href: https://img1.od-cdn.com/ImageType-100/1191-1/{FD25CB07-B26A-40C6-82C7-A07A9E53A228}Img100.jpg
        • type: image/jpeg
    • thumbnail:
        • href: https://img1.od-cdn.com/ImageType-200/1191-1/{FD25CB07-B26A-40C6-82C7-A07A9E53A228}Img200.jpg
        • type: image/jpeg
    • cover150Wide:
        • href: https://img1.od-cdn.com/ImageType-150/1191-1/FD2/5CB/07/{FD25CB07-B26A-40C6-82C7-A07A9E53A228}Img150.jpg
        • type: image/jpeg
    • cover300Wide:
        • href: https://img1.od-cdn.com/ImageType-400/1191-1/FD2/5CB/07/{FD25CB07-B26A-40C6-82C7-A07A9E53A228}Img400.jpg
        • type: image/jpeg
isPublicPerformanceAllowed
False
formats
      • fileName: PerennialSellerTheArtofMakingandMarketingWorkt-639
      • partCount: 6
      • fileSize: 201814646
      • identifiers:
            • type: ISBN
            • value: 9780525589839
      • rights:
            • type: PlayOnPC
            • value: 1
            • type: PlayOnPCCount
            • value: -1
            • type: BurnToCD
            • value: 1
            • type: BurnToCDCount
            • value: -1
            • type: PlayOnPM
            • value: 1
            • type: TransferToSDMI
            • value: 1
            • type: TransferToNonSDMI
            • value: 1
            • type: TransferCount
            • value: -1
            • type: CollaborativePlay
            • value: 0
            • type: PublicPerformance
            • value: 0
            • type: TranscodeToAAC
            • value: 1
      • name: OverDrive MP3 Audiobook
      • id: audiobook-mp3
      • onSaleDate: 07/18/2017
      • samples:
            • source: Part 1
            • formatType: audiobook-mp3
            • url: https://excerpts.cdn.overdrive.com/FormatType-425/1191-1/3294995-PerennialSeller.mp3
            • source: From the book
            • formatType: audiobook-overdrive
            • url: https://samples.overdrive.com/?crid=fd25cb07-b26a-40c6-82c7-a07a9e53a228&.epub-sample.overdrive.com
      • fileName: PerennialSellerTheArtofMakingandMarketingWorkt-639
      • partCount: 0
      • fileSize: 201781496
      • identifiers:
            • type: ISBN
            • value: 9780525589839
      • name: OverDrive Listen
      • id: audiobook-overdrive
      • onSaleDate: 07/18/2017
      • samples:
            • source: Part 1
            • formatType: audiobook-mp3
            • url: https://excerpts.cdn.overdrive.com/FormatType-425/1191-1/3294995-PerennialSeller.mp3
            • source: From the book
            • formatType: audiobook-overdrive
            • url: https://samples.overdrive.com/?crid=fd25cb07-b26a-40c6-82c7-a07a9e53a228&.epub-sample.overdrive.com
languages
      • code: en
      • name: English
creators
      • role: Author
      • fileAs: Holiday, Ryan
      • bioText: Ryan Holiday is one of the world's foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the WayEgo Is the EnemyThe Daily Stoic; and the #1 New York Times bestseller Stillness Is the Key. His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family.
      • name: Ryan Holiday
      • role: Author
      • fileAs: Holiday, Ryan
      • bioText: Ryan Holiday is one of the world's foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the WayEgo Is the EnemyThe Daily Stoic; and the #1 New York Times bestseller Stillness Is the Key. His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family.
      • name: Ryan Holiday
imprint
Penguin Audio
subjects
      • value: Business
      • value: Language Arts
      • value: Psychology
      • value: Nonfiction
publishDate
2017-07-18T00:00:00-04:00
edition
Unabridged
publishDateText
07/18/2017
mediaType
Audiobook
shortDescription
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?


How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the...
isOwnedByCollections
True
title
Perennial Seller
fullDescription
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?


How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
sortTitle
Perennial Seller The Art of Making and Marketing Work that Lasts
crossRefId
3294995
subtitle
The Art of Making and Marketing Work that Lasts
popularity
514
publisher
Penguin Random House Audio Publishing Group
links
    • self:
        • href: https://api.overdrive.com/v1/collections/v1L1BWwAAAA2I/products/fd25cb07-b26a-40c6-82c7-a07a9e53a228/metadata
        • type: application/vnd.overdrive.api+json
id
fd25cb07-b26a-40c6-82c7-a07a9e53a228
starRating
3.4