Christian Rudder. (2014). Dataclysm: Who We Are (When We Think No One's Looking). Unabridged Books on Tape.

Christian Rudder. 2014. Dataclysm: Who We Are (When We Think No One's Looking). Books on Tape.

Christian Rudder, Dataclysm: Who We Are (When We Think No One's Looking). Books on Tape, 2014.

Christian Rudder. Dataclysm: Who We Are (When We Think No One's Looking). Unabridged Books on Tape, 2014.

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   • bioText: Christian Rudder is cofounder and president of OkCupid and the author of the popular blog OkTrends. He graduated from Harvard in 1998 with a degree in math and later served as creative director for SparkNotes. He has appeared on NBC’s Dateline and NPR’s All Things Considered and his work has been written about in the New York Times and the The New Yorker, among other places. He lives in Brooklyn with his wife and daughter.
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Dataclysm

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A New York Times Bestseller
An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making
 
Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
 
For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.
 
In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.
 
Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

reviews

1. • premium: False
   • source: Wall Street Journal
   • content: "As a researcher, Mr. Rudder clearly possesses the statistical acumen to answer the questions he has posed so well. As a writer, he keeps the book moving while fully exploring each topic, revealing his graphs and charts with both explanatory and narrative skill. Though he forgoes statistical particulars like p-values and confidence intervals, he gives an approachable, persuasive account of his data sources and results. He offers explanations of what the data can and cannot tell us, why it is sufficient or insufficient to answer some question we may have and, if the latter is the case, what sufficient data would look like. He shows you, in short, how to think about data."
2. • premium: False
   • source: Maria Popova, Brain Pickings
   • content: "Rudder is the co-founder of the dating site OKCupid and the data scientist behind its now-legendary trend analyses, but he is also -- as it becomes immediately clear from his elegant writing and wildly cross-disciplinary references -- a lover of literature, philosophy, anthropology, and all the other humanities that make us human and that, importantly in this case, enhance and ennoble the hard data with dimensional insight into the richness of the human experience...an extraordinarily unusual and dimensional lens on what Carl Sagan memorably called 'the aggregate of our joy and suffering.'"
3. • premium: False
   • source: TIME
   • content: "Fascinating, funny, and occasionally howl-inducing...[Rudder] is a quant with soul, and we're lucky to have him."
     --Elle
     
     "There's another side of Big Data you haven't seen--not the one that promised to use our digital world to our advantage to optimize, monetize, or systematize every last part our lives. It's the big data that rears its ugly head and tells us what we don't want to know. And that, as Christian Rudder demonstrates in his new book, Dataclysm, is perhaps an equally worthwhile pursuit. Before we heighten the human experience, we should understand it first."
4. • premium: False
   • source: Financial Times
   • content: "At a time when consumers are increasingly wary of online tracking, Rudder makes a powerful argument in Dataclysm that the ability to tell so much about us from the trails we leave is as potentially useful as it is pernicious, and as educational as it may be unsettling. By explaining some of the insights he has gleaned from OkCupid and other social networks, he demystifies data-mining and sheds light on what, for better or for worse, it is now capable of."
5. • premium: False
   • source: Salon
   • content: "Dataclysm is a well-written and funny look at what the numbers reveal about human behavior in the age of social media. It's both profound and a bit disturbing, because, sad to say, we're generally not the kind of people we like to think -- or say -- we are."
6. • premium: False
   • source: Grantland
   • content: "For all its data and its seemingly dating-specific focus, Dataclysm tells the story set forth by the book's subtitle, in an entertaining and accessible way. Informative, eye-opening, and (gasp) fun to read. Even if you're not a giant stat head."
7. • premium: False
   • source: The New Yorker
   • content: "[Rudder] doesn't wring or clap his hands over the big-data phenomenon (see N.S.A., Google ads, that sneaky Fitbit) so much as plunge them into big data and attempt to pull strange creatures from the murky depths."
8. • premium: False
   • source: Refinery29
   • content: "Compulsively readable -- including for those with no particular affinity for numbers in and of themselves -- and surprisingly personal. Starting with aggregates, Rudder posits, we can zoom in on the details of how we live, love, fight, work, play, and age; from numbers, we can derive narrative. There are few characters in the book, and few anecdotes -- but the human story resounds throughout."
9. • premium: False
   • source: Flavorwire
   • content: "Rudder's lively, clear prose...makes heady concepts understandable and transforms the book's many charts into revealing truths...Rudder teaches us a bit about how wonderfully peculiar humans are, and how we go about hiding it."
10. • premium: False
    • source: Forbes
      
    • content: "Dataclysm is all about what we can learn about human minds and hearts by analyzing the massive ongoing experiment that is the internet."
11. • premium: False
    • source: U.S. News
    • content: "The book reads as if it's written (well) by a curious child whose parents beg him or her to stop asking "what-if" questions
12. • premium: True
    • source:
    • content: Don't put DATACLYSM on your "anti-insomnia" audiobook list. This approach to Big Data by OkCupid dating site co-founder Christian Rudder is not boring. Rudder intrigues listeners by revealing what can be discerned from the seemingly meaningless personal data we (more or less) voluntarily surrender every day--and with the cultural implications of the collection itself. Narrator Kaleo Griffith's crisp, upbeat cadence keeps listeners engaged with the numbers as well as the narrative, although he could have relaxed more in delivering the colorful humor. A couple of unnecessarily long tables could have been whittled down, but these are minor quibbles in a data-driven book that is otherwise entertainingly captured on audio. K.W. © AudioFile 2014, Portland, Maine

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A New York Times Bestseller
An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making
 
Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are.
 
For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.
 
In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and...

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