The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
(Adobe EPUB eBook, OverDrive Read)
A new product, a new service, a new company, a new division, a new organization, a new anything—where there's a will, here's the way.
It begins with a dream that just won't quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.
But what does it take to turn your idea into action?
Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there's no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.
In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business's most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.
From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that's more art than science—the art of the start.
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Guy Kawasaki. (2004). The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Penguin Publishing Group.
Chicago / Turabian - Author Date Citation (style guide)Guy Kawasaki. 2004. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Penguin Publishing Group.
Chicago / Turabian - Humanities Citation (style guide)Guy Kawasaki, The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Penguin Publishing Group, 2004.
MLA Citation (style guide)Guy Kawasaki. The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. Penguin Publishing Group, 2004.
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A new product, a new service, a new company, a new division, a new organization, a new anything—where there's a will, here's the way.
It begins with a dream that just won't quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.
But what does it take to turn your idea into action?
Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there's no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.
In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business's most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.
From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that's more art than science—the art of the start.
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July 26, 2004
Kawasaki (Rules for Revolutionaries
) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities—start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters—that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees. (Sept. 9)
Forecast:
Drawn in part from readers of the
Forbes column from which the book takes its title, Kawasaki's fan base will seek this one out (and overlook the weaker sections to get to the usable nuggets).
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November 1, 2004
Kawasaki has been a Silicon Valley fixture since he helped put Apple Computer Company on the map. Since then, he has started a successful venture capital company and written seven books (e.g., Rules for Revolutionaries). His newest work addresses entrepreneurs who want to grow beyond being a company of one as well as innovators who work for large companies. Kawasaki writes in a conversational style that references his own life experience and sources as divergent as Peter Drucker and Seth Godin. The result is a handbook that has lots of useful information, though it will cause most would-be start-up artists to think twice about ever approaching a venture capitalist. It will also inspire people with great ideas to think hard about building a solid business with real cash flow. Unfortunately, the book seems to be written around the needs of technology start-ups and is not quite as useful for traditional businesses. Therefore, only public libraries with a vast business collection should add, but business school libraries should consider.-Stephen Turner, Turner & Assocs., San FranciscoCopyright 2004 Library Journal, LLC Used with permission.
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It begins with a dream that just won't quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.
But what does it take to turn your idea into action?
Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there's no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.
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