Marco Pasanella. (2012). Uncorked: My Journey Through the Crazy World of Wine. Clarkson Potter/Ten Speed.

Marco Pasanella. 2012. Uncorked: My Journey Through the Crazy World of Wine. Clarkson Potter/Ten Speed.

Marco Pasanella, Uncorked: My Journey Through the Crazy World of Wine. Clarkson Potter/Ten Speed, 2012.

Marco Pasanella. Uncorked: My Journey Through the Crazy World of Wine. Clarkson Potter/Ten Speed, 2012.

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   • bioText:

     MARCO PASANELLA is the proprietor of Pasanella and Son Vintners, which opened in the South Street Seaport area of Manhattan in 2005. The shop has been included in top-ten lists in New York magazine and The Village Voice, and has received praise in Food & Wine, Elle, and Blueprint.
     Previously, Pasanella designed hotels, including the Maritime in New York, and his furniture and houseware designs are on display at the Cooper-Hewitt National Design Museum.
     A graduate of Yale, he taught for 13 years at the Parsons School of Design. He has been featured in and has written for numerous publications, including Esquire, GQ, Vogue, Vanity Fair, and the New York Times.
     

   • name: Marco Pasanella

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Clarkson Potter

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2012-05-22T00:00:00-04:00

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title

Uncorked

fullDescription

Marco Pasanella's behind-the-scenes memoir through the world of wine will captivate wine lovers with its story of one man who decided, at age 43, to change his life by opening a wine shop.
As Kitchen Confidential and Waiter Rant explored the front and back of the house at restaurants, Uncorked offers a peek behind the curtain of the wine world.
Pasanella takes the reader into the underbelly of his store and the industry, which is steeped in history yet fanatical about technology and brimming with larger-than-life personalities.
Infused with rich details of his historic waterfront building in New York City and his sojourns to Tuscany, Pasanella's memoir is one of transformation through a project many fantasize about but few commit to. A colorful cast of characters rounds out this fascinating journey through the world of wine.

reviews

1. • premium: False
   • source: Martha Stewart
   • content:

     "Who would have guessed it? The wine world is just as crazy and full of intrigue as the restaurant scene. Uncorked knocks wine off its pedestal and yet elevates it at the same time. I'm more of a beer guy, but after reading Marco Pasanella's book I suddenly have the urge to build a serious wine cellar. He takes wine out of the hands of oenological snobs--and pulls back the curtain of mystery surrounding the grape's sublime elixir--and places it into the hands of the common man. This is a surprising, heartfelt, and entertaining book." --Steven Dublanica, author of the bestselling Waiter Rant "Facing the East River, not far from the amazing Brooklyn Bridge, is one of New York's most unique wine stores. Pasanella & Son is the charming and evocative brainchild of Marco Pasanella. Marco is extremely knowledgeable about wines: how they taste, how they are made, and how they are bottled. The story he tells in Uncorked is much more than what wine to pair with what, and everyone interested in enjoying an excellent glass of wine should read his book."

2. • premium: False
   • source: Rocco DiSpirito, author of Now Eat This!
   • content: "In this memoir about family, love, wine, and Italy, Marco shares how he reinvented his life--from designer to wineshop owner--and discovered what's really important. The book is filled with portraits of the wild and crazy characters you find in the food and wine business. It's also filled with real wisdom. If you've ever thought about changing course and taking a big leap to follow your passion, then Uncorked is a must-read."
3. • premium: True
   • source:
   • content:

     April 2, 2012
     After years as a professional designer, Pasanella applied his skill in crafting life spaces and focusing on critical details to a new venture when he opened Pasanella and Son Vintners in New York City’s South Street Seaport in 2005. Pasanella tells of the challenges he faced in transforming his unorthodox whim into a solid business. Overflowing with stories of local downtown Manhattan history and politics intermingled with charming recollections of the author’s time in Italy, his narrative is far more than a retrospective on building a wine shop business, which should appeal to anyone interested in the history and personality of New York, regardless of their opinion on wine or retail. Of course, Pasanella doesn’t leave out the wine, explaining how some learn to identify winemaker and year from a blind tasting and how he commissioned and designed his own custom wines from organically farmed grapes. Pasanella captures his characters beautifully, though his frustration with one former employee comes through so clearly as to be uncomfortable for the reader. In the end, Pasanella conveys the real work behind making pipe dreams come true. Agent: David Kuhn.

4. • premium: True
   • source:
   • content:

     April 1, 2012
     An absorbing look at establishing and managing a wine shop through many difficulties, including the financial downturn. Pasanella (Living in Style without Losing Your Mind, 2000) chronicles his adventures owning and operating a wine shop in a historic New York City waterfront building. His goal was to create a store that was "informed, but relaxed," and his memoir showcases the same characteristics. Full of informative tidbits about wine, it never comes across as pretentious; the book is completely accessible to those new to the vast world of wine, yet entertains equally well for the seasoned expert. Pasanella also reveals the inner workings of a wine shop, complete with eccentric wine reps and the politics of distribution. He focuses on every aspect of running his store, from run-ins with the State Liquor Authority to more mundane yet equally interesting elements of any small business, such as dealing with a difficult employee. Eventually Pasanella was able to rise above the everyday aspects of his business and embark on an entirely new venture: selling his own, store-brand wine. This adds another layer to the engaging, lucid narrative. The author wanders off on the occasional tangent, but most of the asides are worthwhile, and Pasanella quickly pulls the story back to the main thread, his wine-selling adventures. The recipes interspersed throughout the book, while appetizing, mostly serve to interrupt an otherwise delightful reading experience. Though he removes much of the romance from the idea of opening a wine store, Pasanella's clear-eyed memoir is a joy to read from beginning to end.

     COPYRIGHT(2012) Kirkus Reviews, ALL RIGHTS RESERVED.

popularity

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As Kitchen Confidential and Waiter Rant explored the front and back of the house at restaurants, Uncorked offers a peek behind the curtain of the wine world.
Pasanella takes the reader into the underbelly of his store and the industry, which is steeped in history yet fanatical about technology and brimming with larger-than-life personalities.
Infused with rich details of his historic waterfront building in New York City and his sojourns to Tuscany, Pasanella's memoir is one of transformation through a project many fantasize about but few commit to. A colorful cast of characters rounds out this fascinating journey through the world of wine.

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