Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer
(Adobe EPUB eBook, Kindle Book, OverDrive Read)
“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”
—John Sayles, Director of Eight Men Out and author of A Moment in the Sun
The creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.
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William Knoedelseder. (2012). Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer. HarperCollins.
Chicago / Turabian - Author Date Citation (style guide)William Knoedelseder. 2012. Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer. HarperCollins.
Chicago / Turabian - Humanities Citation (style guide)William Knoedelseder, Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer. HarperCollins, 2012.
MLA Citation (style guide)William Knoedelseder. Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer. HarperCollins, 2012.
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William Knoedelseder is the New York Times bestselling author of Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer, as well as the critically acclaimed Stiffed: A True Story of MCA, the Music Business, and the Mafia. His book I'm Dying Up Here: Heartbreak and High Times in
Stand-Up Comedy's Golden Era is the basis for the Showtime series of the same name. He lives in Los
Angeles, California. - name: William Knoedelseder
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“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”
—John Sayles, Director of Eight Men Out and author of A Moment in the SunThe creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.
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"Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You'll never crack open a six again without thinking of this book." — John Sayles, Director of "Eight Men Out" and author of A Moment in the Sun
"As the Busch family goes, so goes America. Bill Knoedelseder has taken their multi-generational saga and boiled it down into a heartfelt, hilarious ode to beer, baseball and business." — Michael London, Academy Award-nominated producer of "Sideways"
"A great American story told as well and it could be told. I'll never drink a Bud the same way again." — Larry Leamer, bestselling author of the Kennedy family trilogy, The Kennedy Women, The Kennedy Men and Sons of Camelot
"An engrossing behind-the-scenes look at one of America's most successful and familiar brands." — Kirkus Reviews
"[A] thoroughly researched and thoughtfully written book." — Publishers Weekly
"...well-written, and thoroughly documented company history...VERDICT A real-life family saga, this book is full of domestic and company details, some of which are sordid, others commendable. Recommended for readers interested in the backstory behind the King of Beers." — Library Journal
"An engrossing saga of the Busch family, one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce." — USA Today
"[I]ntoxicating reading... This is a lurid, fascinating tale, which narrowly escapes the charge of being sensationalist thanks to its factual grounding and the significance of its subject-a family business that managed to dominate an industry but could not get its own dysfunction under control." — Wall Street Journal
"[An] engaging narrative." — Daily Beast
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October 22, 2012
This thoroughly researched and thoughtfully written book takes a look at one of the great American family and business sagas—the life and times of the Busch family of St. Louis, who dominated the U.S. beer industry over five generations. Former journalist Knoedelseder’s (Stiffed: The True Story of MCA, the Music Business, and the Mafia) begins in 1859, when Aldolphus Busch purchased “a tiny, bankrupt brewery that made bad-tasting beer on the banks of the Mississippi River” and transformed it into Anheuser-Busch, an estate “worth a staggering $60 million.” The bulk of the book then focuses on the next generations of Busch alpha males: August A., who survived Prohibition and made Budweiser into America’s first national beer brand; August Jr., best known as “Gussie,” whose purchase of the St. Louis Cardinals—providing “thirty thousand Budweiser drinkers held captive for two to three hours” each game—was “one of the best marketing teamups in the annals of American business” and solidified Anheuser-Busch as the largest brewer in the U.S.; August III, who introduced the company’s first truly streamlined business model, as well as the successful Bud Light beer; and the troubled and reckless August IV, who unsuccessfully fought to keep Anheuser-Busch from being purchased in 2008 by a foreign conglomerate for $52 billion, “the largest cash transaction in the history of American business.”
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“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”
—John Sayles, Director of Eight Men Out and author of A Moment in the SunThe creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.
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