Eric Ries. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Unabridged Books on Tape.

Eric Ries. 2011. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Books on Tape.

Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Books on Tape, 2011.

Eric Ries. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Unabridged Books on Tape, 2011.

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     Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup,  and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

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     Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup,  and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

reviews

1. • premium: False
   • source: Wired
   • content:

     "The Lean Startup has a kind of inexorable logic, and Ries' recommendations come as a bracing slap in the face to would-be tech moguls: Test your ideas before you bet the bank on them. Don't listen to what focus groups say; watch what your customers do. Start with a modest offering and build on the aspects of it that prove valuable. Expect to get it wrong, and stay flexible (and solvent) enough to try again and again until you get it right. It's a message that rings true to grizzled startup vets who got burned in the Great Bubble and to young filmgoers who left The Social Network with visions of young Zuckerberg dancing in their heads. It resonates with Web entrepreneurs blessed with worldwide reach and open source code. It's the perfect philosophy for an era of limited resources, when the noun optimism is necessarily preceded by the adjective cautious."

2. • premium: False
   • source: Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc. and Netscape
   • content: "I make all our managers read the The Lean Startup." --Jeffery Immelt, CEO General Electric

     "Eric has created a science where previously there was only art. A must read for every serious entrepreneur--and every manager interested in innovation."

3. • premium: False
   • source: Dan Heath, co-author of Switch and Made to Stick
   • content: "This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts. Ries's book is loaded with fascinating stories--not to mention countless practical principles you'll dearly wish you'd known five years ago."
4. • premium: False
   • source: Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School
     
   • content: "Ries shows us how to cut through the fog of uncertainty that surrounds startups. His approach is rigorous; his prescriptions are practical and proven in the field. The Lean Startup will change the way we think about entrepreneurship. As startup success rates improve, it could do more to boost global economic growth than any management book written in years."
5. • premium: False
   • source: Dustin Moskovitz, co-founder of Facebook and Asana
     
   • content: "The Lean Startup is the book whose lessons I want every entrepreneur to absorb and apply. I know of no better guide to improve the odds of a startup's success."
     --Mitchell Kapor, Founder, Lotus Development Corp.
     
     "At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business."
6. • premium: False
   • source: Warren Bennis, Distinguished Professor of Business, University of Southern California and author of the recently published, Still Surprised: A Memoir of a Life in Leadership.
     
   • content: "Ries' splendid book is the essential template to understand the crucial leadership challenge of our time: initiating and managing growth!"
7. • premium: False
   • source: Tim O'Reilly, CEO O'Reilly Media
   • content: "The Lean Startup isn't just about how to create a more successful entrepreneurial business, it's about what we can learn from those businesses to improve virtually everything we do. I imagine Lean Startup principles applied to government programs, to healthcare, and to solving the world's great problems. It's ultimately an answer to the question 'How can we learn more quickly what works, and discard what doesn't?'"
8. • premium: False
   • source: Tim Brown, CEO of IDEO
     
   • content: "Eric Ries unravels the mysteries of entrepreneurship and reveals that magic and genius are not the necessary ingredients for success but instead proposes a scientific process that can be learnt and replicated. Whether you are a startup entrepreneur or corporate entrepreneur there are important lessons here for you on your quest toward the new and unknown."
9. • premium: False
   • source: Steve Blank, lecturer, Stanford University, U.C. Berkeley Haas Business School
   • content: "The roadmap for innovation for the 21st century. The ideas in The Lean Startup will help create the next industrial revolution."
10. • premium: False
    • source: Professor Noam Wasserman, Harvard Business School
      
    • content: "The key lesson of this book is that start-ups happen in the present--that messy place between the past and the future where nothing happens according to PowerPoint. Ries's 'read and react' approach to this sport, his relentless focus on validated learning, the never-ending anxiety of hovering between 'persevere' and 'pivot', all bear witness to his appreciation for the dynamics of entrepreneurship." --Geoffrey Moore, Author, Crossing the Chasm
      
      "If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. Starting Lean is today's best practice for in
11. • premium: True
    • source:
    • content:

      July 25, 2011
      Even though most startups and new products fail, we're still entranced as a culture with the rags-to-riches romance of entrepreneurial stories of solitary striving, perseverance, and creative genius. The 30-something founder and CTO of the startup IMVU, Ries developed the strategy he calls the Lean Startup: the application of lean thinking to the process of innovation. His theory of the Lean Startup works according to five principles: entrepreneurs are everywhere; entrepreneurship is management; validated learning; build-measure-learn; and innovation accounting. He recounts his successes and failures, analyzes the success of startups Groupon and Dropbox, and suggests ways to help people develop techniques that allow startups to grow without sacrificing the speed and agility that are their lifeblood. Ultimately, his goal is to both reduce waste in innovation and to keep the startup industry independent and not merely a feeder system for giant media companies and investment banks. While his ideas are solid, the topic long overdue, the writing is almost prohibitively dry and pedantic.

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without...

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