Cousins Maine Lobster: How One Food Truck Became a Multimillion-Dollar Business
(Adobe EPUB eBook, Kindle Book, OverDrive Read)
"Required Reading," The New York Post
From the co-founders of the smash hit Cousins Maine Lobster food trucks comes a business book revealing to new entrepreneurs how the authors built their brand through integrity and authenticity.
In early 2012, Jim Tselikis visited L.A. and met up with his cousin Sabin Lomac. Over a few drinks they waxed nostalgic about their childhood in Maine, surrounded by family, often elbow deep in delicious lobster while gathered around the picnic table. From this strong memory was born the very first Cousins Maine Lobster food truck. Smart, authentic marketing, and sustainable, delicious ingredients helped turn that one food truck into an overnight sensation. Then, in just three years, they went from a single food truck to a nationally-franchised legion of trucks, an online delivery service, and a brick-and-mortar restaurant, grossing over $15 million dollars in sales a year.
Start-up fever has taken hold of America, and there are hundreds of books to teach readers how to become an entrepreneur; this is the first book to answer the question: What's next? At each step, Jim and Sabin were faced with hard decisions—opening each new food truck carefully instead of rushing to meet the demand; turning down a six-figure franchise offer because it came from someone who didn't support their vision; turning down Shark Tank (twice) until they could insist on participating only if Barbara Corcoran was one of the Sharks. Now Jim and Sabin teach readers how they, too, can reach the next level of success in their own businesses, without having to compromise themselves.
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Jim Tselikis. (2018). Cousins Maine Lobster: How One Food Truck Became a Multimillion-Dollar Business. St. Martin's Publishing Group.
Chicago / Turabian - Author Date Citation (style guide)Jim Tselikis. 2018. Cousins Maine Lobster: How One Food Truck Became a Multimillion-Dollar Business. St. Martin's Publishing Group.
Chicago / Turabian - Humanities Citation (style guide)Jim Tselikis, Cousins Maine Lobster: How One Food Truck Became a Multimillion-Dollar Business. St. Martin's Publishing Group, 2018.
MLA Citation (style guide)Jim Tselikis. Cousins Maine Lobster: How One Food Truck Became a Multimillion-Dollar Business. St. Martin's Publishing Group, 2018.
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- bioText: JIM TSELIKIS is a co-founder of Cousins Maine Lobster. He is from the coast of Maine, where he and his cousin Sabin Lomac grew up surrounded by family and lobster. They both moved away (Jim to Boston and The College of the Holy Cross, then a secure job at Stryker orthopedics; Sabin to New York City to study drama before acting his way into a career in Real Estate in LA), then reunited in 2012 to bring the authentic experience of their childhoods to their customers.
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- bioText: SABIN LOMAC is a co-founder of Cousins Maine Lobster. He is from the coast of Maine, where he and his cousin Jim Tselikis grew up surrounded by family and lobster. They both moved away (Jim to Boston and The College of the Holy Cross, then a secure job at Stryker orthopedics; Sabin to New York City to study drama before acting his way into a career in Real Estate in LA), then reunited in 2012 to bring the authentic experience of their childhoods to their customers. Sabin is also on the Big Brothers Big Sisters Board of Directors, and was named Big Brother of the Year in 2016.
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"Required Reading," The New York Post
From the co-founders of the smash hit Cousins Maine Lobster food trucks comes a business book revealing to new entrepreneurs how the authors built their brand through integrity and authenticity.
In early 2012, Jim Tselikis visited L.A. and met up with his cousin Sabin Lomac. Over a few drinks they waxed nostalgic about their childhood in Maine, surrounded by family, often elbow deep in delicious lobster while gathered around the picnic table. From this strong memory was born the very first Cousins Maine Lobster food truck. Smart, authentic marketing, and sustainable, delicious ingredients helped turn that one food truck into an overnight sensation. Then, in just three years, they went from a single food truck to a nationally-franchised legion of trucks, an online delivery service, and a brick-and-mortar restaurant, grossing over $15 million dollars in sales a year.
Start-up fever has taken hold of America, and there are hundreds of books to teach readers how to become an entrepreneur; this is the first book to answer the question: What's next? At each step, Jim and Sabin were faced with hard decisions—opening each new food truck carefully instead of rushing to meet the demand; turning down a six-figure franchise offer because it came from someone who didn't support their vision; turning down Shark Tank (twice) until they could insist on participating only if Barbara Corcoran was one of the Sharks. Now Jim and Sabin teach readers how they, too, can reach the next level of success in their own businesses, without having to compromise themselves.- reviews
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- source: Daymond John, entrepreneur and star of Shark Tank
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"Jim and Sabin have written a true entrepreneurial classic that is both informative and inspiring. No matter what your business is, you can apply their invaluable lessons to help you scale up."
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- source: Mark Cuban, entrepreneur and star of Shark Tank
- content: "Cousins Maine Lobster went from a single food truck to a global brand in just a few years. This book takes the reader on the entire ride and helps them learn from both the successes and failures that are at the heart of being an entrepreneur."
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- source: Doc Rivers, Head Coach of the LA Clippers
- content: "After living in Boston for nine years, I was spoiled with the best Maine lobster rolls. Since arriving in Los Angeles five years ago, Jim and Sabin at Cousins Maine Lobster have provided me and our team with the best Maine lobster there is. Their book is a great example how hard work and determination can pay off for everyone, and be delicious too."
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- source: Publishers Weekly
- content: "Though [the authors] continually remind readers of their naïveté when they started and strong work ethic, the lessons that flow from their experience--how to decide when to franchise, the dos and don'ts of adding a bricks-and-mortar presence--are valuable [...] The authors' story is more personal and idiosyncratic than those related in many other traditional CEO bios and titles about start-ups."
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January 22, 2018
Tselikis and Lomac come across as thoroughly likable storytellers in this account of how they transformed from business neophytes, with a half-baked idea to relive their Maine childhoods, into the founders of a recognizable food-truck brand. The cousins, who pitched their food-truck business on Shark Tank, provide entertaining, hard-earned lessons for would-be entrepreneurs and fans of their lobster rolls alike. They write with zeal about their brand and their devotion to Barbara Corcoran, the “shark” who became their mentor. But the book successfully avoids being an extended commercial for their company or a retelling of their appearance on the popular TV show. Though they continually remind readers of their naïveté when they started and strong work ethic, the lessons that flow from their experience—how to decide when to franchise, the dos and don’ts of adding a bricks-and-mortar presence—are valuable. Their passion for the “Maine way” permeates the book, revealing the deep connection they have with their beloved state, as well as insight into the insular culture of its lobster industry. The authors’ story is more personal and idiosyncratic than those related in many other traditional CEO bios and titles about start-ups. Kirsten Neuhaus, Foundry Literary + Media.
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February 15, 2018
A snappy memoir/how-to-start-a-business manual.The narrative is a fun and educational chronicle of the journey of two cousins who grew up in Maine but had not seen each other in years. After reuniting over cocktails in Los Angeles, they arrived at the idea of working together. Tselikis and Lomac shared a dream of re-creating some of their most precious childhood memories, which always included glorious summer days surrounded by family and meals of delicious Maine lobster. "The goal wasn't simply to sell lobster--it was to sell Maine lobster in the Maine way," write the authors. Even though neither cousin knew the basics of the burgeoning food truck business, they soon began discussing plans to open one. In 2012, Cousins Maine Lobster began with one truck in LA. Just a few years later, the enterprise had evolved into a fleet of franchised food trucks around the country, an online delivery service, and a stand-alone restaurant, grossing over $15 million in net profits per year. The cousins got a big break with their appearance on the popular reality TV show Shark Tank and benefited from a continuing relationship with their mentor, Barbara Corcoran. Their story also offers valuable insights regarding the hard work required for success in the restaurant business. The authors provide frank discussions deconstructing numerous missteps and how their dreams and principles sustained and guided them, and as in many business books, each chapter contains a distilled lesson. Non-business types may enjoy the colorful overview of Maine's history and vivid descriptions of the demanding yet beautiful environment that is so dear to the authors' hearts. For those unfamiliar with the lobster business, the book offers an interesting portrait of an enterprise whose deep roots and strong relationships help define a state's cuisine.Pleasant, somewhat perfunctory, but worthwhile, especially for those looking to get into the food truck game.COPYRIGHT(2018) Kirkus Reviews, ALL RIGHTS RESERVED.
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"Required Reading," The New York Post
From the co-founders of the smash hit Cousins Maine Lobster food trucks comes a business book revealing to new entrepreneurs how the authors built their brand through integrity and authenticity.
In early 2012, Jim Tselikis visited L.A. and met up with his cousin Sabin Lomac. Over a few drinks they waxed nostalgic about their childhood in Maine, surrounded by family, often elbow deep in delicious lobster while gathered around the picnic table. From this strong memory was born the very first Cousins Maine Lobster food truck. Smart, authentic marketing, and sustainable, delicious ingredients helped turn that one food truck into an overnight sensation. Then, in just three years, they went from a single food truck to a nationally-franchised legion of trucks, an online delivery service, and a brick-and-mortar restaurant, grossing over $15 million dollars in sales a year.
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