Anand Giridharadas. (2022). The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy. Unabridged Books on Tape.

Anand Giridharadas. 2022. The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy. Books on Tape.

Anand Giridharadas, The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy. Books on Tape, 2022.

Anand Giridharadas. The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy. Unabridged Books on Tape, 2022.

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   • bioText: ANAND GIRIDHARADAS is the author of the international bestseller Winners Take All, The True American, and India Calling. A former foreign correspondent and columnist for The New York Times for more than a decade, he has also written for The New Yorker, The Atlantic, and Time, and is the publisher of the newsletter The.Ink. He is an on-air political analyst for MSNBC. He has received the Radcliffe Fellowship, the Porchlight Business Book of the Year Award, Harvard University’s Outstanding Lifetime Achievement Award for Humanism in Culture, and the New York Public Library’s Helen Bernstein Book Award for Excellence in Journalism. He lives in Brooklyn, New York.
      
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   • bioText: ANAND GIRIDHARADAS is the author of the international bestseller Winners Take All, The True American, and India Calling. A former foreign correspondent and columnist for The New York Times for more than a decade, he has also written for The New Yorker, The Atlantic, and Time, and is the publisher of the newsletter The.Ink. He is an on-air political analyst for MSNBC. He has received the Radcliffe Fellowship, the Porchlight Business Book of the Year Award, Harvard University’s Outstanding Lifetime Achievement Award for Humanism in Culture, and the New York Public Library’s Helen Bernstein Book Award for Excellence in Journalism. He lives in Brooklyn, New York.
      
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The Persuaders

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NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist
“Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System
The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly write one another off instead of seeking to win one another over. Debates are framed in moralistic terms, with enemies battling the righteous. Movements for justice build barriers to entry, instead of on-ramps. Political parties focus on mobilizing the faithful rather than wooing the skeptical. And leaders who seek to forge coalitions are labeled sellouts.
In The Persuaders, Anand Giridharadas takes us inside these movements and battles, seeking out the dissenters who continue to champion persuasion in an age of polarization. We meet a leader of Black Lives Matter; a trailblazer in the feminist resistance to Trumpism; white parents at a seminar on raising adopted children of color; Bernie Sanders and Alexandria Ocasio-Cortez; a team of door knockers with an uncanny formula for changing minds on immigration; an ex-cult member turned QAnon deprogrammer; and, hovering menacingly offstage, Russian operatives clandestinely stoking Americans’ fatalism about one another.
As the book’s subjects grapple with how to call out threats and injustices while calling in those who don’t agree with them but just might one day, they point a way to healing, and changing, a fracturing country.

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1. • premium: True
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   • content:

     August 22, 2022
     Leftists’ efforts to persuade opponents instead of writing them off are probed in this searching study of progressive discourse. Journalist Giridharadas (Winner Take All) interviews progressive leaders who seek to maintain their principles while appealing to the unconverted without denouncing them as bigots or alienating them with politically correct dogma. Profile subjects include Palestinian American activist Linda Sarsour, reproductive justice crusader Loretta Ross, and Black Lives Matter cofounder Alicia Garza, who deplore the left’s habit of ostracizing those who misunderstand details of progressive orthodoxy and extol outreach to moderates. Giridharadas also talks to anti-racism trainers in Ohio; a cognitive scientist who catalogues trickery in right-wing disinformation; and Arizona “deep canvassers” who suss out and influence attitudes toward migrants during 30-minute porch conversations. It’s illuminating to watch activists grapple honestly with the left’s internal divisions and rhetorical shortcomings, but the focus is on subtler manipulations, not open-minded dialogue with opponents. (“Make them think of a pain point in their life—that expensive diabetes treatment—and tell them how giving the federal government supervision of elections and cracking down on gerrymandering and allowing mail-in-voting would empower them to solve their problems,” suggests one messaging consultant.) Still, for those committed to the progressive agenda, this is an incisive guide to the art of persuasion.

2. • premium: True
   • source:
   • content: The author narrates his work in a serious tone and journalistic style. His delivery comes across as practiced. He tells stories of how committed activists use persuasion in organizing to attract supporters. He introduces the Internet Research Agency--the Russian troll farm that won both liberal and conservative Americans' hearts and minds online. The audiobook could just as well have been called "The Progressive Persuaders" since there are revealing sections on Bernie Sanders and his calculated always-on-message approach as compared to Alexandria Ocasio-Cortez, an accomplished social-media maven, and her methods. Listeners who persevere are rewarded with exceptional sections on how QAnon evolved and a hopeful ending that focuses on "deep canvasing"--a process that encourages like- mindedness as a basis for political action. A.D.M. © AudioFile 2022, Portland, Maine

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NEW YORK TIMES BESTSELLER • An insider account of activists, politicians, educators, and everyday citizens working to change minds, bridge divisions, and fight for democracy—from disinformation fighters to a leader of Black Lives Matter to Bernie Sanders and Alexandria Ocasio-Cortez and more—by the best-selling author of Winners Take All and award-winning former New York Times columnist
“Anand Giridharadas shows the way we get real progressive change in America—by refusing to write others off, building more welcoming movements, and rededicating ourselves to the work of changing minds.” —Robert B. Reich, best-selling author of The System
The lifeblood of any free society is persuasion: changing other people’s minds in order to change things. But America is suffering a crisis of faith in persuasion that is putting its democracy and the planet itself at risk. Americans increasingly...

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