Lucy Sykes. (2015). The Knockoff: A Novel. Knopf Doubleday Publishing Group.

Lucy Sykes. 2015. The Knockoff: A Novel. Knopf Doubleday Publishing Group.

Lucy Sykes, The Knockoff: A Novel. Knopf Doubleday Publishing Group, 2015.

Lucy Sykes. The Knockoff: A Novel. Knopf Doubleday Publishing Group, 2015.

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1. • role: Author
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   • bioText: Lucy Sykes has worked in the fashion world as a stylist, fashion editor, and fashion director. For six years Lucy was the fashion director at Marie Claire magazine, and was most recently fashion director for Rent the Runway. Her own children’s clothing line, Lucy Sykes New York, was sold in more than a hundred department stores worldwide, including Saks Fifth Avenue, Barneys, Bergdorf Goodman, and Nordstrom. Together with her twin sister Plum, Lucy moved from London to New York City in 1997, where she now lives with her husband and two children.
      
     Jo Piazza is the managing editor of Yahoo Travel and a regular contributor to the Wall Street Journal.  Her work has appeared in The New York Times, New York magazine, Glamour, Gotham, the Daily Beast, and Slate. She is the author of Celebrity, Inc.: How Famous People Make Money and a novel, Love Rehab: A Novel in 12 Steps and If Nuns Ruled the World: Ten Sisters on a Mission. She lives in New York City with her giant dog.
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The Knockoff

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An outrageously stylish, wickedly funny novel of fashion in the digital age, The Knockoff is the story of Imogen Tate, editor in chief of Glossy magazine, who finds her twentysomething former assistant Eve Morton plotting to knock Imogen off her pedestal, take over her job, and reduce the magazine, famous for its lavish 768-page September issue, into an app.
 
When Imogen returns to work at Glossy after six months away, she can barely recognize her own magazine. Eve, fresh out of Harvard Business School, has fired “the gray hairs,” put the managing editor in a supply closet, stopped using the landlines, and hired a bevy of manicured and questionably attired underlings who text and tweet their way through meetings. Imogen, darling of the fashion world, may have Alexander Wang and Diane von Furstenberg on speed dial, but she can’t tell Facebook from Foursquare and once got her iPhone stuck in Japanese for two days. Under Eve’s reign, Glossy is rapidly becoming a digital sweatshop—hackathons rage all night, girls who sleep get fired, and “fun” means mandatory, company-wide coordinated dances to Beyoncé. Wildly out of her depth, Imogen faces a choice—pack up her Smythson notebooks and quit, or channel her inner geek and take on Eve to save both the magazine and her career. A glittering, uproarious, sharply drawn story filled with thinly veiled fashion personalities, The Knockoff is an insider’s look at the ever-changing world of fashion and a fabulous romp for our Internet-addicted age.

reviews

1. • premium: False
   • source: Janet Maslin, The New York Times
   • content: "The Knockoff by Lucy Sykes and Jo Piazza . . . describes the frantic process of taking a Vogue-like magazine from paper to app. . . [A] fizzy, girly, nicely executed bit of escapism. . . Has fun manipulating the generation gap facing Imogen. When she left, she was Queen. When she comes back, she's lost her front-row Fashion week seat to a--What? What are these?--fashion blogger! Naturally, Imogen regrows her claws. And the book does its share of meowing about the entitled young women who now flood the magazine offices, living large because they still live rent-free at their parents' apartments."
2. • premium: False
   • source: The Hollywood Reporter
   • content: "This novel pits over-confident millennials against technologically incompetent Gen X'ers and adds fashion, drama and a pinch of humor to make for a soon-to-be classic, forever wedged between your copy of The Devil Wears Prada and Grace Coddington's memoir. Thank us later."
3. • premium: False
   • source: VanityFair.com
   • content: "The summer's bitchiest beach read... The Knockoff, a snarky chick-lit novel about the changing landscape of fashion in the digital age that's found a place beside beach chairs, from Montauk to the Vineyard, this summer has struck a chord for those familiar with that world... A spin on the classic hero-villain plotline ... relatable to both the tech savvy and the tech wary."
4. • premium: False
   • source: Elle.com
   • content: "The ONLY Beach Read You Should Be Seen With This Summer: The Knockoff [is] a juicier version of The Devil Wears Prada meets Silicon Valley. Trust us--you won't be able to put it down. . . Fashion insiders will enjoy trying to figure out exactly who the real-life inspirations are for some of characters, but regardless of your industry, you will relate to Imogen's plight of trying to stay current in a constantly changing (and always open for business) digital world . . . This book is a prescription for how to stay relevant without forsaking your integrity--as cautionary tale for how to adapt in this rapidly changing world of technology. . . Sykes and Piazza cleverly satirize this recent marriage of the fashion and tech industries, and have managed to craft a strong plot." --Liz Matthews, Town & Country "Jo Piazza and Lucy Sykes' compulsively readable corner office drama, The Knockoff, [is] summer's juiciest beach read."
5. • premium: False
   • source: Vanity Fair
   • content: "A behind-the-scenes send-up of the fashion industry and all the craziness that ensues. This year's The Devil Wears Prada."
6. • premium: False
   • source: Bustle
   • content: "It's The Devil Wears Prada meets All About Eve--complete with a former boss who's a warmer, fuzzier version of Prada's Miranda Priestly. Fast-paced and filled with sartorial wisdom, this debut from journalists Sykes and Piazza is a fun, often funny take on life in the sharp-elbowed world of fashion magazines." --Book of the Week, People "Next time you're thinking of diving into a Scandal marathon, consider picking up The Knockoff instead: Lucy Sykes and Jo Piazza's rollicking, fashion-industry-centric novel is just as sleek and satisfying as Olivia Pope's Gucci-stocked wardrobe. Sykes, who was the fashion director at Marie Claire magazine, and Piazza, a journalist and editor, offer an insider's look at the rapidly-changing, constantly-buzzing insanity of today's plugged-in fashion world. Don't cast this off as fluff: true, it's glossy and catty and shamelessly satirical, but The Knockoff remains reverent to the fashion industry, paying homage to the brilliant designers and editors and -- let's face it -- bloggers and street style stars who are today's real tastemakers."
7. • premium: False
   • source: Publishers' Weekly
   • content: "One of the most talked about reads of summer, The Knockoff hits a delicious nerve with fashionistas and feminists alike, and is a must read for anyone climbing New York's digital power pyramids . . . Get yourself a copy of The Knockoff and find a beach or rooftop to enjoy it on ASAP."--New York Natives "Drink prosecco while reading. Light and bubbly, just like the book. It's Silicon Valley meets The Devil Wears Prada, and a great read for
8. • premium: True
   • source:
   • content:

     April 20, 2015
     Fashion maven Sykes and journalist Piazza combine forces to create a winning romp of a tale that skewers a millennial, techie know-it-all who tries to undermine an "old guard" print editor when a top fashion magazine is transformed into an interactive app. Imogen Tate, editor-in-chief for Glossy magazine, returns to work after six months in treatment for breast cancer. She finds her former assistant, Eve Morton, back from a stint at Harvard business school, brimming with superiority and ideas to turn her print magazine into a 24/7 trendy online marketplace app. In this modernized All About Eve plotline, the maniacally driven Eve goes up against her too-kind boss in ways both large (stealing Imogen's ideas) and small (insulting her lack of tech knowledge), leaving Imogen feeling out of step. Throughout, readers are constantly reminded of the ubiquity of technology and its potential pitfalls. This breezy, behind-the-scenes tale offers a fresh, modern take on a classic tale of rivalry.

9. • premium: True
   • source:
   • content:

     April 1, 2015
     The glamorous world of fashion is met with a tech invasion in this satirical novel by fashion editor Sykes and editor/journalist Piazza (Love Rehab, 2014, etc.)The fashion industry is notoriously cutthroat; The Devil Wears Prada taught us all about the nasty power struggles. In this story, though, the "devil" comes not in a dictatorial fashion editor but instead in the form of technology and the millennials who wield it with the goal of taking over the world, one click or "like" or Tweet at a time. Here, our likable protagonist is Imogen Tate, a 40-something fashion goddess and editor in chief who is just returning to her post after a six-month medical leave. Much to her surprise, she returns to Glossy magazine to discover her staff has been entirely replaced by young women strapped to devices that never stop beeping, no matter the hour. Imogen's respected magazine has been turned into an app, and digital-only Glossy.com is now run by the hyperactive Eve Morton-Imogen's old assistant, who left to get her MBA two years ago. Eve has returned a sociopath, a "techbitch" who labels Imogen the office dinosaur and laughs in her face when she doesn't understand what a "gif" or a "dongle" is. As Eve becomes increasingly power hungry, Imogen realizes she must figure out how to adapt and take back what's hers. This story is over-the-top, no doubt: it's hard to believe the speed with which Glossy is revolutionized or just how tech-illiterate Imogen is, and Eve is simply a monstrosity. These exaggerated moments would translate well on the big screen, as would the portrayal of the generation gap and the endless, comedic tech struggles.Sykes and Piazza must be connected with most of Hollywood on social media; it won't be long before this story moves off the page.

10. • premium: True
    • source:
    • content:

      December 1, 2014
      

      Formerly a fashion director at Marie Claire and now purveyor of her own children's clothing line, Sykes is also the sister of Bergdorf Blondes author Plum Sykes, while Piazza is the managing editor of Yahoo Travel. Their juicy story features Imogen Tate, editor in chief of Glossy magazine, who returns after a six-month break to find that former assistant Eve has taken over, firing veteran staff, abolishing landlines, and instituting all-night hackathons and mandatory dancing to Beyonce. Can Imogen fight back? You bet!

      Copyright 2014 Library Journal, LLC Used with permission.

11. • premium: True
    • source:
    • content:

      April 1, 2015
      

      In a reverse The Devil Wears Prada, Imogen Tate, the editor in chief of the high fashion magazine Glossy, returns from a six-month leave to find that her former assistant, Eve Morton, is now in charge of digital content. In fact, Glossy is no longer going to be top of the fashion mag heap: it's going to be a hybrid fashion blog/shopping site. The change quickly pits the new millennial hires against the more experienced magazine staffers. Imogen has tons of friends in high-fashion places and throws great parties, but she's the kind of woman who hates her iPhone and avoids Twitter like the plague. She's not prepared for the changes to Glossy, but she's really not ready for backstabbing, social-climbing Eve. Debut coauthors Sykes (a fashion director) and Piazza (a journalist) create a truly wicked villain in Eve, a woman who sinks so low as to troll Imogen's teenage daughter on the daughter's YouTube channel. VERDICT Women in the middle of their careers will love living vicariously through the warm, sympathetic Imogen as she refreshes her skills, networks her heart out, and lets Eve know that it's not all about her. [See Prepub Alert, 11/10/14.]--Jennifer Mills, Shorewood-Troy Lib., IL

      Copyright 2015 Library Journal, LLC Used with permission.

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An outrageously stylish, wickedly funny novel of fashion in the digital age, The Knockoff is the story of Imogen Tate, editor in chief of Glossy magazine, who finds her twentysomething former assistant Eve Morton plotting to knock Imogen off her pedestal, take over her job, and reduce the magazine, famous for its lavish 768-page September issue, into an app.
 
When Imogen returns to work at Glossy after six months away, she can barely recognize her own magazine. Eve, fresh out of Harvard Business School, has fired “the gray hairs,” put the managing editor in a supply closet, stopped using the landlines, and hired a bevy of manicured and questionably attired underlings who text and tweet their way through meetings. Imogen, darling of the fashion world, may have Alexander Wang and Diane von Furstenberg on speed dial, but she can’t tell Facebook from Foursquare and once got her iPhone stuck in Japanese for two days. Under...

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