Troublemakers: Silicon Valley's Coming of Age
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Leslie Berlin. (2017). Troublemakers: Silicon Valley's Coming of Age. Simon & Schuster.

Leslie Berlin. 2017. Troublemakers: Silicon Valley's Coming of Age. Simon & Schuster.

Leslie Berlin, Troublemakers: Silicon Valley's Coming of Age. Simon & Schuster, 2017.

Leslie Berlin. Troublemakers: Silicon Valley's Coming of Age. Simon & Schuster, 2017.

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   • bioText: Leslie Berlin is Project Historian for the Silicon Valley Archives at Stanford University. She has been a Fellow at the Center for Advanced Studies in the Behavioral Sciences and served on the advisory committee to the Lemelson Center for the Study of Invention and Innovation at the Smithsonian's National Museum of American History. She received her PhD in History from Stanford and her BA in American Studies from Yale. She has two college-age children and lives in Silicon Valley with her husband, whom she has known since they were both twelve years old. She is the author of Troublemakers.
   • name: Leslie Berlin

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fullDescription

Acclaimed historian Leslie Berlin's "deeply researched and dramatic narrative of Silicon Valley's early years...is a meticulously told...compelling history" (The New York Times) of the men and women who chased innovation, and ended up changing the world.
Troublemakers is the gripping tale of seven exceptional men and women, pioneers of Silicon Valley in the 1970s and early 1980s. Together, they worked across generations, industries, and companies to bring technology from Pentagon offices and university laboratories to the rest of us. In doing so, they changed the world.

"In this vigorous account...a sturdy, skillfully constructed work" (Kirkus Reviews), historian Leslie Berlin introduces the people and stories behind the birth of the Internet and the microprocessor, as well as Apple, Atari, Genentech, Xerox PARC, ROLM, ASK, and the iconic venture capital firms Sequoia Capital and Kleiner Perkins Caufield & Byers. In the space of only seven years, five major industries—personal computing, video games, biotechnology, modern venture capital, and advanced semiconductor logic—were born.

"There is much to learn from Berlin's account, particularly that Silicon Valley has long provided the backdrop where technology, elite education, institutional capital, and entrepreneurship collide with incredible force" (The Christian Science Monitor). Featured among well-known Silicon Valley innovators are Mike Markkula, the underappreciated chairman of Apple who owned one-third of the company; Bob Taylor, who masterminded the personal computer; software entrepreneur Sandra Kurtzig, the first woman to take a technology company public; Bob Swanson, the cofounder of Genentech; Al Alcorn, the Atari engineer behind the first successful video game; Fawn Alvarez, who rose from the factory line to the executive suite; and Niels Reimers, the Stanford administrator who changed how university innovations reach the public. Together, these troublemakers rewrote the rules and invented the future.

reviews

1. • premium: True
   • source:
   • content:

     June 15, 2017
     

     Five of the world's six most valuable companies are high-tech firms, and they were helped to the top by the six innovators profiled here: Mike Markkula, Apple Computer's first chair; Bob Taylor, the force behind the personal computer; Sandra Kurtzig, the first woman to take a technology company public; Al Alcorn, who engineered the first really big video game; Fawn Alvarez, who leapt from assembly line to executive power; and Niels Reimers, who streamlined the pass-along of academic breakthroughs to the public. Cluing us in: the Project Historian for the Silicon Valley Archives at Stanford University.

     Copyright 2017 Library Journal, LLC Used with permission.

2. • premium: True
   • source:
   • content:

     September 15, 2017
     Looking back on Silicon Valley's early years, when magic was brewing in the suburbs of the Bay Area.Steve Jobs may have received most of the narrative oxygen coming out of Silicon Valley for the last quarter-century or so, with Elon Musk a close successor. However, as New York Times technology columnist Berlin (Project Historian/Stanford Univ. Silicon Valley Archives; The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley, 2005, etc.) writes in this vigorous account, the first days were the hardest--and, all in all, involved the most interesting players. At the center of her narrative is Bob Taylor, a sometimes-prickly computer scientist who "kick-started the precursor to the Internet, the Arpanet." Though employed by Xerox for years, Taylor was committing to breaking "the stranglehold of mainframe computing" and evangelized for the vast possibilities of personal computers. Others picked up on his vision even as Taylor eventually broke with Xerox and early adapters discovered the many difficulties inherent in creating a useful PC. Mike Markkula, for one, worked quietly as Apple chairman to raise the quality and look of its products. "Markkula placed a high priority on first impressions," writes Berlin, "so high that Jobs would later say that it was Markkula who taught him to do the same." It's noteworthy, as the author notes, that Markkula's departure saw Apple grow increasingly lost in the wilderness throughout much of the 1980s and '90s. Some of the other visionaries Berlin profiles include Sandra Kurtzig, the pioneering entrepreneur who was the first woman CEO to take a Silicon Valley company public, and Al Alcorn, who masterminded the video game "Pong." Others earn less space but are no less influential, such as HP president John Young, who predicted in 1980 that Silicon Valley would replace manufacturing with research, thus making it the domain of "highly skilled professionals who can afford to live here"--which, of course, is just how things turned out. A sturdy, skillfully constructed work of business and technological history.

     COPYRIGHT(2017) Kirkus Reviews, ALL RIGHTS RESERVED.

3. • premium: True
   • source:
   • content:

     October 16, 2017
     Stanford University archivist Berlin (The Man Behind the Microchip) focuses on key but largely overlooked figures who helped to fuel the expansion of the tech industry in the 1970s and 1980s in Silicon Valley. Among the seven subjects she profiles are Bob Taylor, who launched the Computer Science Laboratory at Xerox’s Palo Alto Research Center; Al Alcorn, who created Atari’s immensely successful Pong video game; Mike Markkula, Apple’s angel investor; and Sandra Kurtzig, a software entrepreneur and the first woman to take a tech company public. Berlin chronicles these pioneers’ arrivals in northern California and their accomplishments over the years, identifying two common traits in all seven: persistence and audaciousness. Taylor, for example, saw the need for computers to communicate with one another while working for government; he later moved to Silicon Valley, where he pushed to lay the foundation for today’s internet. The standout profile is of Markkula, who had cashed out his stock options from a stint at Intel when he met two guys named Steve tinkering in a garage in Los Altos and approached them with a business plan. Other sections pale in comparison to Markkula’s story. Berlin reveals another layer in the history of the Silicon Valley.

4. • premium: True
   • source:
   • content:

     November 15, 2017
     To depict the San Francisco Bay region of business and technological ferment, historian Berlin focuses on the years 1969 to 1983, and on several entrepreneurs who created companies like Atari and Apple as well as more obscure businesses, such as ASK Computer Systems. Collectively, their stories illustrate the entrepreneurial ecosystem that gave rise to Silicon Valley. In 1969, it was already a center of the computer industry, hosting Hewlett-Packard and Intel, and was poised to take advantage of such local assets as Stanford University; the Palo Alto Research Center (PARC, Xerox's computer-development site); and various venture capitalists. Berlin reveals interconnections behind start-ups. Mike Markkula, for example, retired from Intel, visited two guys in a garage, and invested in and led their computer company, namely Apple. Berlin credits a contract administrator at Stanford, Niels Reimers, with laying the groundwork for the biotechnology industry, while the success of two women, Fawn Alvarez, of ROLM, and Sandra Kurtzig, of ASK, also earn the author's plaudits. Berlin's mixture of oral and documentary history will compel readers interested in high-tech's origins.(Reprinted with permission of Booklist, copyright 2017, American Library Association.)

5. • premium: True
   • source:
   • content:

     October 15, 2017
     

     Berlin (history & philosophy of science, Stanford Univ.; Man Behind the Microchip) takes us behind the scenes of Silicon Valley's high-tech, entrepreneurial economy that developed from 1969 to 1984. She introduces five men and two women who embodied the Valley's zeitgeist, as well as its innovations. Internet pioneer Bob Taylor ran the Defense Department's ARPANET--a precursor to the World Wide Web--and later led Xerox's research and development division. Video game pioneer Al Alcorn designed a wildly successful arcade game (Pong). Executive Mike Markkula shepherded Apple from selling computers out of garages to becoming a multi-billion-dollar company. Stanford University administrator Niels Reimers created the first academic patenting and technology commercialization office. Venture capitalist Robert Swanson cofounded biotechnology pioneer Genentech. Software entrepreneur Sandy Kurtzig became the first woman to take a high-tech company public. Workflow designer Fawn Alvarez worked her way up from the factory floor to the executive suite. With brilliance and chutzpah, these seven "troublemakers" helped transform Silicon Valley into a high-tech innovation capital. Berlin traces the period's warring egos, rampant sexism, boom-and-bust cycles--and ceaseless adrenaline rush. VERDICT For aficionados of business and technology history, this volume is worth the investment.--Michael Rodriguez, Univ. of Connecticut

     Copyright 2017 Library Journal, LLC Used with permission.

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Acclaimed historian Leslie Berlin's "deeply researched and dramatic narrative of Silicon Valley's early years...is a meticulously told...compelling history" (The New York Times) of the men and women who chased innovation, and ended up changing the world.
Troublemakers is the gripping tale of seven exceptional men and women, pioneers of Silicon Valley in the 1970s and early 1980s. Together, they worked across generations, industries, and companies to bring technology from Pentagon offices and university laboratories to the rest of us. In doing so, they changed the world.

"In this vigorous account...a sturdy, skillfully constructed work" (Kirkus Reviews), historian Leslie Berlin introduces the people and stories behind the birth of the Internet and the microprocessor, as well as Apple, Atari, Genentech, Xerox PARC, ROLM, ASK, and the iconic venture capital firms Sequoia Capital and Kleiner Perkins Caufield & Byers. In the space of only seven...

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