Got Milked?: The Great Dairy Deception and Why You'll Thrive Without Milk
(Adobe EPUB eBook, Kindle Book, OverDrive Read)
Refuting the milk industry's overwhelmingly popular campaign—"Got Milk?"—which has convinced us that milk is essential, this scientifically based expose proves why we don't need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change it.
Bolstered by the dairy industry and its successful "Got Milk?" advertising campaign launched in California to help declining milk sales, as well as the government's recommended dietary guidelines, many Americans view cow's milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow's milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cow's milk is far from essential for good health, and for many, including the majority of American adults who can't properly digest it, milk can actually be harmful.
In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects.
Complete with delicious dairy-free recipes and full meal plans for "Making it Without Milk," Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives.
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Alissa Hamilton. (2015). Got Milked?: The Great Dairy Deception and Why You'll Thrive Without Milk. HarperCollins.
Chicago / Turabian - Author Date Citation (style guide)Alissa Hamilton. 2015. Got Milked?: The Great Dairy Deception and Why You'll Thrive Without Milk. HarperCollins.
Chicago / Turabian - Humanities Citation (style guide)Alissa Hamilton, Got Milked?: The Great Dairy Deception and Why You'll Thrive Without Milk. HarperCollins, 2015.
MLA Citation (style guide)Alissa Hamilton. Got Milked?: The Great Dairy Deception and Why You'll Thrive Without Milk. HarperCollins, 2015.
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Alissa Hamilton, JD, has a PhD from Yale University and is the author of Squeezed: What You Don't Know about Orange Juice, which helped spark a series of class-action lawsuits against orange juice companies in the United States. An authority on food processing and marketing issues, Hamilton has written for major publications and academic journals. She has spoken at TEDx Cambridge; has been a guest on the Dr. Oz Show and ABC World News with Diane Sawyer; and has been featured in the Guardian, The Atlantic, NewYorker.com, the New York Post, the Los Angeles Times, the Boston Globe, and Wired.co.uk, and on NPR and Martha Stewart Living Radio. A former Food and Society Fellow with the Institute for Agriculture and Trade Policy, Hamilton lives in Toronto, Canada.
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Refuting the milk industry's overwhelmingly popular campaign—"Got Milk?"—which has convinced us that milk is essential, this scientifically based expose proves why we don't need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change it.
Bolstered by the dairy industry and its successful "Got Milk?" advertising campaign launched in California to help declining milk sales, as well as the government's recommended dietary guidelines, many Americans view cow's milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow's milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cow's milk is far from essential for good health, and for many, including the majority of American adults who can't properly digest it, milk can actually be harmful.
In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects.
Complete with delicious dairy-free recipes and full meal plans for "Making it Without Milk," Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives.
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- source: —Tom Philpott, food and agriculture correspondent, Mother Jones
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"In prose as pungent as a sharp cheddar yet smooth as a vanilla shake, Hamilton shows how a foodstuff that can't be digested by a large swath of people came to be promoted as a universal necessity by US health authorities." — —Tom Philpott, food and agriculture correspondent, Mother Jones
"Got Milked is a welcome and much needed counterpoint to the milk industry's heavily marketed message that milk is a magic fairy food that confers the health of immortal unicorns and bones of steel." — —Yoni Freedhoff, author of The Diet Fix, Assistant Professor Family Medicine, University of Ottawa
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March 16, 2015
Hamilton, whose previous book (Squeezed) took on orange juice, here challenges the USDA’s MyPlate dairy recommendation of three servings of dairy per day and its emphasis on fluid milk as the perfect version of that requirement. According to her, the Recommended Dietary Allowance (RDA), Adequate Intake (AI), and Upper Intake (UI) numbers set by various panels of doctors and government agencies are used by food marketers (often also funded directly and indirectly by the dairy industry) to make milk seem like the superfood it is not. Hamilton asserts that milk is not the only source of all-important nutrients: the vitamins—D, K, B, and calcium—at the core of health claims about milk can also be found in superfoods like amaranth and chia. The book includes a selection of recipes for these healthful foods, which Hamilton presents as viable alternatives currently making inroads beyond health food store devotees. She especially highlights the pressure on parents to follow USDA nutritional guidelines. The cost of dairy’s dominance may be the weight and health of America, with one study finding that 90% of Asian-Americans and 75% of African-Americans, Mexican-Americans, and Jews are lactose intolerant. Hamilton triumphs with this resounding critique of lobbyist influence on nutritional guidelines. Agent: Rick Broadhead, Rick Broadhead & Associates Literary Agency.
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April 1, 2015
Hamilton (Squeezed) has penned another expose, this time indicting the dairy business. A confluence of factors in that industry, says the author, has created a subpar product that is overmarketed and widely believed to be a panacea in the dietary realm. Milk's production skyrocketed during World War II owing to the need for longer-lasting, shelf-stable powdered products. The fluid form needed a market as well, so the government added milk to the school lunch program. Since then, the low-fat diet craze has turned milk into a stripped-down product that must be fortified with fillers to make it palatable. The persistent thinking that milk is essential is evident in the USDA's Choose My Plate program, but does milk deserve this exalted position? Hamilton unpacks the history, science, and nutritional claims surrounding this food group, the only one to receive its own place in the program, in a way that's academic and engaging. VERDICT Recommended reading for anyone who is skeptical about health claims of food items.--Diana Hartle, Univ. of Georgia Science Lib., Athens
Copyright 2015 Library Journal, LLC Used with permission.
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Refuting the milk industry's overwhelmingly popular campaign—"Got Milk?"—which has convinced us that milk is essential, this scientifically based expose proves why we don't need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change it.
Bolstered by the dairy industry and its successful "Got Milk?" advertising campaign launched in California to help declining milk sales, as well as the government's recommended dietary guidelines, many Americans view cow's milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow's milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cow's milk is far from essential for good health, and for many, including the majority of American adults who can't...
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