Onward: how Starbucks fought for its life without losing its soul
(eAudiobook)
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win.
Notes
Schultz, H., & Gordon, J. (2011). Onward: how Starbucks fought for its life without losing its soul. Unabridged. [United States], HighBridge.
Chicago / Turabian - Author Date Citation (style guide)Schultz, Howard and Joanne, Gordon. 2011. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. [United States], HighBridge.
Chicago / Turabian - Humanities Citation (style guide)Schultz, Howard and Joanne, Gordon, Onward: How Starbucks Fought for Its Life Without Losing Its Soul. [United States], HighBridge, 2011.
MLA Citation (style guide)Schultz, Howard, and Joanne Gordon. Onward: How Starbucks Fought for Its Life Without Losing Its Soul. Unabridged. [United States], HighBridge, 2011.
Hoopla Extract Information
| hooplaId | 11419099 |
|---|---|
| title | Onward |
| kind | AUDIOBOOK |
| price | 2.69 |
| active | 1 |
| pa | 0 |
| profanity | 0 |
| children | 0 |
| demo | 0 |
| rating | |
| abridged | 0 |
| dateLastUpdated | Jan 15, 2023 12:08:09 AM |
Record Information
| Last File Modification Time | Nov 23, 2023 02:46:49 AM |
|---|---|
| Last Grouped Work Modification Time | Apr 26, 2024 02:10:38 AM |
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| 250 | |a Unabridged. | ||
| 264 | 1 | |a [United States] :|b HighBridge,|c 2011. | |
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| 506 | |a Instant title available through hoopla. | ||
| 511 | 1 | |a Read by Joanne Gordon. | |
| 520 | |a In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Biography. | |
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Management. | |
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