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How to kill a unicorn: how the world's hottest innovation factory builds bold ideas that make it to market

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Pub. Date:
2014
Language:
English
Description
A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.
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ISBN:
9780804138734
9780804138741
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Grouping Information

Grouped Work IDe384c820-6beb-f425-5dde-405cf49a5cd9
Grouping Titlehow to kill a unicorn how the worlds hottest innovation factory builds bold ideas that make it to market
Grouping Authormark payne
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2024-02-22 02:22:21AM
Last Indexed2024-02-22 02:47:00AM

Solr Fields

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available_at_catalog
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display_description
A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.
format_catalog
Book
eBook
format_category_catalog
Books
eBook
id
e384c820-6beb-f425-5dde-405cf49a5cd9
isbn
9780804138734
9780804138741
itype_catalog
Adult Book Non-Fiction
last_indexed
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lexile_score
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literary_form
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literary_form_full
Non Fiction
local_callnumber_catalog
658.4063 P346 2014
owning_library_catalog
Sacramento Public Library
owning_location_catalog
Central
Fair Oaks
South Natomas
Valley Hi-North Laguna
primary_isbn
9780804138734
publishDate
2014
publisher
Crown
Crown Business
recordtype
grouped_work
subject_facet
Creative ability in business
Marketing
New products -- Management
title_display
How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market
title_full
How to Kill a Unicorn How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market / Mark Payne
title_short
How to kill a unicorn
title_sub
how the world's hottest innovation factory builds bold ideas that make it to market
topic_facet
Business
Creative ability in business
Management
Marketing
New products
Nonfiction

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