How to kill a unicorn: how the world's hottest innovation factory builds bold ideas that make it to market
(Book)
A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.
Notes
Payne, M. (2014). How to kill a unicorn: how the world's hottest innovation factory builds bold ideas that make it to market. First edition. New York, Crown Business.
Chicago / Turabian - Author Date Citation (style guide)Payne, Mark. 2014. How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market. New York, Crown Business.
Chicago / Turabian - Humanities Citation (style guide)Payne, Mark, How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market. New York, Crown Business, 2014.
MLA Citation (style guide)Payne, Mark. How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market. First edition. New York, Crown Business, 2014.
Record Information
| Last Sierra Extract Time | Nov 29, 2023 09:38:18 PM |
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| Last File Modification Time | Nov 29, 2023 09:39:20 PM |
| Last Grouped Work Modification Time | Dec 01, 2023 02:08:37 AM |
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| 245 | 1 | 0 | |a How to kill a unicorn :|b how the world's hottest innovation factory builds bold ideas that make it to market /|c Mark Payne. |
| 246 | 3 | 0 | |a How the world's hottest innovation factory builds bold ideas that make it to market . |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York :|b Crown Business,|c 2014. | |
| 300 | |a 289 pages, [16] pages of plates :|b illustrations (some color), charts ;|c 25 cm. | ||
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| 500 | |a Includes index. | ||
| 520 | |a A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges. | ||
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